CONNECTING WITH YOUR AUDIENCE
(Presentation Skills)"By hook or by crook...connect, connect and connectwith your audience."
The most successful presentations are made bythose who connect with their audience. But whatdoes that audience connection mean exactly? TheAmerican Heritage Dictionary defines "connection"as: "An association or relationship." In computerterms, a "connection" occurs when we join withothers through a communication link.Connecting with your audience is all of that.Communicating, associating, relating. Connectingwith your audience involves them in the core of whatyou are saying in your presentation, in the ideas andinformation you are giving them. At a deeper level,you’re not just giving a speech; you’re creating atwo-way interchange based on common interests.When we connect things, we bind them together.When we connect with our audience, we bind themto us. If we really connect with them, they’ll want tosee and hear from us again. By doing this, we createthe starting point of a relationship. When we feel arapport with someone - -a person or a group -- asense of trust and affinity begins to develop.Whatever your objective -- the information or pointsyou want to get across -- you need to be in sync withthe people you are trying to reach – your audience.Let’s look at some of the ways in which we can treat