Procter & Gamble
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, Americanglobal corporation based in Cincinnati, Ohio, that manufactures a widerange of consumer goods. As of 2008, P&G is the 23rd largest USCompany by revenue and 14th largest by profit. It is 10th in Fortune'sMost Admired Companies list (as of 2007). P&G is credited with manybusiness innovations including brand management, the soap opera, and"Connect & Develop" innovation.According to the Nielsen Company, in 2007 P&G spent more on U.S.advertising than any other company; the $2.62 billion it spent is almosttwice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes InternationalAdvertising Festival. Procter & Gamble has expanded dramaticallythroughout its history, but its headquarters still remains in Cincinnati.P&G's dominance in many categories of consumer products makes itsbrand management decisions worthy of study. For example, P&G'scorporate strategists must account for the likelihood of one of theirproducts cannibalizing the sales of another.
To provide branded products and services of superior quality and valuethat improve the lives of the world's consumers, now and for generations tocome.
P&G is its people and the values by which we live.We attract and recruit the finest people in the world. We build ourorganization from within, promoting and rewarding people without regardto any difference unrelated to performance. We act on the conviction thatthe men and women of Procter & Gamble will always be our mostimportant asset.LEADERSHIP:•We are all leaders in our area of responsibility, with a deepcommitment to deliver leadership results.