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Online Journalism Lecture

Online Journalism Lecture

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Published by yaqoobm
A Lecture on Online Journalism
A Lecture on Online Journalism

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Published by: yaqoobm on Dec 25, 2009
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Online Journalism
By: Muhammad YaqoobMuhammad Yaqoob[Pick the date]
 
Online Journalism
Mass Communication BS-V Semester 
What is online journalism? [Definitions]
Introduction to the rapidly changing field of new media, including video gaming, video andwebpage Internet design, web and podcasting, blogs, online communities, and other aspects of avirtual world. The course examines these new technologies in terms of their social andcommunicative impact.Online journalism refers to news content produced and/or distributed via the Internet, particularlymaterial created by journalists who work for mainstream market driven news organizations.While blogs and other emerging forms of online news communication are widely acknowledgedas significantly influencing mainstream news content both online and offline, they are consideredhere a distinct phenomenon and treated under the category of alternative media.We needed to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not thesame as print, and we try to meet those information needs.”Reporting of facts produced and distributed via the Internet. (Wikipedia)
Goals:
Today’s rapidly changing media environment is not only changing how people create a dialogueand discuss issues in a worldly sense, but also changes how people connect to one another.There will be an exploration of new technologies in the sense of social media connections inmany forms and the utilization of several types of these technologies. The goal is to not onlyunderstand the way new media works, but to participate in this new and rapidly growingenvironment.
The Mission
1.To help restore the viability of the journalism business model.2.To provide the technology and market intelligence publishers must have to generaterevenue from readers and distributors for their digital content, through a flexible hybrid paid model.3.For print publishers, to restore the value proposition of the print medium by eliminatingthe fully free alternative.4.To help consumers through this transition by giving them a convenient way to access paid content.
Why Online Journalism?
1.
Social Media is different than most other forms of media in one key respect: they stretch.TV and radio confront the reality that there are only 24 hours in a day. They can’t put onmore content, because there’s no down time. Magazines and newspapers have to pay for  paper, and that means ads, but there are only a finite number of people willing to pay. Sothe length finds a natural limit. Billboards confront zoning realities. Junk mail is gated by response rates. But blogs, you can easily post 100 times a day. With a team, it might be a thousand.
2.
Traditional media such as TV, Newspaper, Radio, Magazine, billboards, offers you avery limited space and time to publish, while at social media you have enough space andtime to publish as many as you want.3.More people read the article online than in the newspaper due to the online version beingglobal, free and around forever. The dead tree version has a limited shelf life (StephenDavies).
 
Online Journalism
Mass Communication BS-V Semester 
4.
It makes your world bigger. Now, we're concerned about wildfires in Australia or failing banks in the UK. Now, we celebrate when conjoined twins are saved a few continentsaway, and join in the search for a missing adventurer in a place we've never been.5.Even the biggest publishers need a technology provider to enable them to maximizeonline subscription revenues, while retaining ownership of their customers.
6.
For publishers, building their own commerce tools would be slower to market, far lessflexible, and far more expensive than using Journalism Online’s Reader RevenuePlatform™.
7.
As the transition to paid access occurs, consumers will benefit from having a single,convenient account for their online news.
8.
Because TV is down, Radio is down, Newspapers and magazines are down-They arealmost out.
9.
Most of them are realizing aggressively that all of this is very inexpensive and veryquick. The hardest part is finding the will do it right.10.Not every newspaper and magazine owns a printing press. There are so many printing presses available to outsource and run a newspaper. This means that a good idea on alittle blog has a very good chance of spreading. In fact, an idea from outside themainstream might have an even better chance of spreading.11.Web Editors often make more money than their print editor counterparts12.Some Facts:a.Newspaper circulation continues to decline rapidly (NY TIMES). b.Newspaper circulation falls again (Frobes).
c.
Every morning, the journalist, check YouTube, twitter, and Facebook in his /her region.
Why traditional media or main stream media was powerful?
It used to matter a lot where an idea came from. When an idea came from a mainstream mediacompany or from a Fortune 500 company, it is more likely to spread. That’s because mediacompanies had free airwaves or paid for newsprint, while big corporations had the money to buyinterruptions.
 But 
 Not every newspaper and magazine owns a printing press. There are so many printing pressesavailable to outsource and publish a newspaper. This means that a good idea on a little blog has avery good chance of spreading. In fact, an idea from outside the mainstream might have an even better chance of spreading.
 
Social Media (A set of web components)
Social media is primarily ‘many to many’ communications, through which people can contributeto and receive information or entertainment over the web. They are characterized by the activecontribution of the people who use them, creating content, conversation and relationship.Social media such as blogs, wikis, podcasts, online social networks and virtual worlds can haveon the effectiveness of an organization’s branding strategies. It considers the history andsuitability of the web for participation and the relevance of social media for branding, particularlyin a highly competitive and media-fragmented environment. It explores the shifts in consumer  behavior, technology and the growth of online communities that are driving the changes to a‘participatory culture’. Of particular importance is the rise in availability of do-it-yourself mediatools, social software and internet connectivity, which give anyone the ability to create contentand publish it over the web.

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