Mass Communication BS-V Semester
It makes your world bigger. Now, we're concerned about wildfires in Australia or failing banks in the UK. Now, we celebrate when conjoined twins are saved a few continentsaway, and join in the search for a missing adventurer in a place we've never been.5.Even the biggest publishers need a technology provider to enable them to maximizeonline subscription revenues, while retaining ownership of their customers.
For publishers, building their own commerce tools would be slower to market, far lessflexible, and far more expensive than using Journalism Online’s Reader RevenuePlatform™.
As the transition to paid access occurs, consumers will benefit from having a single,convenient account for their online news.
Because TV is down, Radio is down, Newspapers and magazines are down-They arealmost out.
Most of them are realizing aggressively that all of this is very inexpensive and veryquick. The hardest part is finding the will do it right.10.Not every newspaper and magazine owns a printing press. There are so many printing presses available to outsource and run a newspaper. This means that a good idea on alittle blog has a very good chance of spreading. In fact, an idea from outside themainstream might have an even better chance of spreading.11.Web Editors often make more money than their print editor counterparts12.Some Facts:a.Newspaper circulation continues to decline rapidly (NY TIMES). b.Newspaper circulation falls again (Frobes).
Every morning, the journalist, check YouTube, twitter, and Facebook in his /her region.
Why traditional media or main stream media was powerful?
It used to matter a lot where an idea came from. When an idea came from a mainstream mediacompany or from a Fortune 500 company, it is more likely to spread. That’s because mediacompanies had free airwaves or paid for newsprint, while big corporations had the money to buyinterruptions.
Not every newspaper and magazine owns a printing press. There are so many printing pressesavailable to outsource and publish a newspaper. This means that a good idea on a little blog has avery good chance of spreading. In fact, an idea from outside the mainstream might have an even better chance of spreading.
Social Media (A set of web components)
Social media is primarily ‘many to many’ communications, through which people can contributeto and receive information or entertainment over the web. They are characterized by the activecontribution of the people who use them, creating content, conversation and relationship.Social media such as blogs, wikis, podcasts, online social networks and virtual worlds can haveon the effectiveness of an organization’s branding strategies. It considers the history andsuitability of the web for participation and the relevance of social media for branding, particularlyin a highly competitive and media-fragmented environment. It explores the shifts in consumer behavior, technology and the growth of online communities that are driving the changes to a‘participatory culture’. Of particular importance is the rise in availability of do-it-yourself mediatools, social software and internet connectivity, which give anyone the ability to create contentand publish it over the web.