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Conclusion:
So far looking at the Warid strategies, we have come to conclusion that
To survive in the long run Warid is doing strategic partnership with Nokia and
Ericson. It’s like that they can’t manage their network by their own. Its seems they
can’t do research of market so they are taking help from international companies that
are already functioning in the Pakistan.
Warid is increasing its customer base, but not considering quality of their network. So
it will create problems for them in the future.Customer complaints are not fulfilled by
the Warid. There is no rapid response to the need of the customers.Warid is not very
successful globally. It is functioning in Bangladesh and Uganda, these are developing
countries. And Warid is not very successful in both of the country.Warid is now
unable to continue its cost leadership strategy. Its can’t low its prices any more.
At the operational point Warid is not good. It seems it is going to be sold.
So in the long run it is difficult for the Warid to survive. Changing of its corporate
slogan gave the idea that it is not any more customer oriented company.
ANNEXURE: