1.What is, if any, the ‘business strategy’ of Warid Telecom in Pakistan andhow are they actualizing it?
“Be a part of largest post paid cellular base in Pakistan”
Warid Mission and Purpose:
“Our aim is to be perceived not only as a telecommunication operator of voiceservices, but also as a universal provider of comprehensive communications servicesfor both residential and business customers.Warid's corporate identity seeks to reflectthe changes in telecom sector in relation to helping customers keep pace with rapidlychanging technology in the field of communication, through maximum network coverage and clear connectivity that we have committed to provide”
Warid Business Strategy in Pakistan:
Warid Telecom is owned by the Abu Dhabi Group led by His Highness Sheikh NahayanMabarak Al Nahayan Minister Higher Education and Scientific Researcher in UAE.Warid Telecom started its operation in May 2005 from Pakistan.Warid TelecomInternational LLC, purchased a license for operating a nationwide mobile telephonynetwork, (WLL) and long distance international (LDI) for $291 million US dollars.Within 80 days of launch Warid attracted more then 1 million users.Currently thenetwork has around 7.6 million subscribers.In Warid business strategy three things are:
differentiated in value added aspects
by providing less price service/product
Rapid Response of company :
when need identify they response to it
Customer care by providing quality service:
The pre-paid segment is branded and marketed as
. Zahi-Post-paid and Zem Pre-paiduser enjoy various value added services (VAS), such as SMS, MMS, GPRS,64K SIM and a host of other features. However International Roaming is onlyavailable to its Zahi(post-paid) users.
External Analysis of Warid:
In Pakistan’s telecom sector Liberalizing and deregulation start.Goverment issue licenseto Warid. In 2004 mobile licenses to two new companies were awarded through open bidding against auction bidding price of US$291 million each. Warid is one of them.