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Media Plan

Media Plan

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Published by satheeshepl

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Published by: satheeshepl on Dec 25, 2009
Copyright:Attribution Non-commercial


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Advertisement & Sales PromotionSubmitted by,Satheesh Krishnan GS1 B MBA14102
Submitted to,Ms Elizebath JohnsonFaculty, TIM
Frito-Lay has had a long commitment to Supplier Diversity. Since the 1960sFrito-Lay pioneers such as Harvey Russell, Don Kendall and Jim O’Neal believed early on that diversity and inclusion provide a competitive advantagethat drives business results. They understood that developing partnerships withminority-owned and women-owned suppliers would help build the world-classsupplier base the company needed.In 1983, Frito-Lay formally launched its Supplier Diversity program with theintent of sourcing diverse suppliers who could provide our company with highquality goods and services at competitive prices. Today our program is 20 yearsstrong and during that time we have spent over $2.1 billion with minority andwomen-owned entrepreneurs (M/WBEs). We are proud to say that we utilizeM/WBEs in virtually all areas of our company. We also take pride indeveloping M/WBEs to be successful not only within our company but withother divisions of PepsiCo. Our Supplier Diversity program has also allowedour company to be proactive in the economic development of our communities.We are proud of our successful experiences in supplier diversity and treasurethe many minority and women-owned companies that bring value-added andmeasurable performance to our business environment. Frito-Lay’scomprehensive strategy for integrating these businesses into the supplier development process supports our supply chain efficiency and effectiveness, aswell as the company’s bottomline. It's a vital part of our day-to-day business.In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of thenation's most popular snacks.Mr. Doolin learned that the manufacturer of the chips was eager to sell his small business, so he purchased the recipe, and began to sell FRITOSCorn Chips from his Model T Ford.Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased themanufacturer, and the H.W. Lay & Company was formed.

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