ollowing are the 4 Ps of marketing:
he product that we are offering is the best of its kind. Considering the particular needs of our potentialcustomers we have come up with innovative and soothing color combinations that will be a life timeexperience wearing the original colors.
e have paid special attention to our pricing of our product.
e have considered the purchasing powerof all the classes of the society, their and priorities.
he main component of cost of our Lawn is thequality of the thread that we use in making our master pieces. But still out brand is very much within thereach of our customers
Our brand will be serving our customers in all the major markets of the cities of country. Primarily wehave opened our outlets in the Jinnah Super Market at Islamabad.
e have also plans of SponsoringBoutiques at major Commercials hubs of the country, just to make our product available to all thecustomers.
e will be using different advertisement mediums to promote our N&M brand of lawn. Currently we aredisplaying advertisements on print media such as newspapers,
ashion magazines, billboards etc. but weare also considering
ashion shows at women colleges and Concerts to remain stepahead of competitors.
e focus on direct selling from our own stores instead of involving retailers orother channel members.
Segmentation refers to divide a market by a strategy directed at gaining a major portion of sales to asubgroup in a category, rather than a more limited share of purchases by all category users.Instead of marketing what is easiest to our market, we have segmented the market to different categories depending on different variables and considering the needs of those specific segments.
ehave applied our creativeness more intelligently to people and their needs and wants instead of product.Given under are the segments made on the basis of various characteristics of the consumers.