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Utility Stores of Pakistan (SWOT)

Utility Stores of Pakistan (SWOT)

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Published by Nauroz Khan
Its research of Utility stores corporation of Pakistan according to SWOT analysis..
Its research of Utility stores corporation of Pakistan according to SWOT analysis..

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Published by: Nauroz Khan on Dec 26, 2009
Copyright:Attribution Non-commercial


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Assignment By!
Name:Nauroz KhanClass:BBA 5
Subject:Marketing ManagementAssignment:SWOT Analysis On UtilityStores Corporation Of Pakistan.University:Abasyn UniversityDate:21/11/2009
Utility Stores Corporation Of Pakistan:
Utility Stores Corporation of Pakistan (USC or USCP) is an organization, which is handling the vastchain of stores throughout [Pakistan]. The main emphasis of the Corporation is to provide basiccommodities to general public on the rates which are lower than the rates in open market.
Brief History:
Utility Stores Corporation of Pakistan was established in 1971 by taking over 20 retail outlets from theStaff Welfare Organization. Passing through various stages of expansion and reorganization, theCorporation at present is operating 6000 stores all over the country.
Basic Objectives:
Utility Stores Corporation's objectives are following: -Protection of real income of people by selling essential consumer items at prices lower than thoseprevailing in the open market. Price moderation in the market and deterrence to profiteering, hoardingand black marketing.
Major Functions:
Provision of large varieties of goods to consumers at lower prices under one roof. Bulk procurement atthe time of harvesting, so as to pass rebate to the consumers. Bulk breaking and packing of essentialcommodities in small packs at USC Warehouses. Large network of Warehouses–62 Warehouses and6000 outlets throughout the Country. Penetration to rural areas through opening of outlets at [UnionCouncil] level. More than 60% stores are functioning in the rural areas. Contribution to NationalExchequer through various types of taxes. Uniform prices throughout the Country. Support to Agrobased Industrial sector. Creation of direct and indirect employment and poverty reduction. Provision of essential commodities to consumers at reduced prices at the time of shortage through subsidizedoperation.
Special Role:
Food Security during Crisis.Intervention in market through sales of subsidized items.Government’s Relief Packages, e.g. Ramzan Package.Market Intelligence.

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