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Are You Selling Pants, Or Selling A Dream?

Are You Selling Pants, Or Selling A Dream?

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Published by Matt Heinz
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers
Ninety-eight marketing ideas, insights and inspirations to help you sell more, build your brand and delight your customers

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Published by: Matt Heinz on Apr 04, 2007
Copyright:Attribution Non-commercial

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Are you selling pants, orselling a dream?
Plus ninety-seven more marketing ideas, insights and inspirationsto help you sell more, build your brand and delight your customers
By Matt Heinz
Want more ideas and inspiration?
Check out Matt’s blog at:http://www.MattonMarketing.com 
 
 Get more at
MattonMarketing.com- 2 -
Table of Contents
 Introduction
.................................................................................................................. 5
Do your customers know what they want?
.............................................................. 6
Are you selling pants, or selling a dream?
............................................................... 7
Do you read enough?
.................................................................................................... 8
Be Proud of Your Mistakes
.......................................................................................... 9
Making voicemails work harder
............................................................................... 12
Do people know about your blog?
........................................................................... 13
What's your company made of?
............................................................................... 14
Comprehensiveness vs. Relevancy
.......................................................................... 15
Three Tips for More Dynamic Presentations
......................................................... 16
Your brand & your employees
.................................................................................. 17
Thanking your customers
.......................................................................................... 18
Are you making things happen?
............................................................................... 19
Who controls your brand?
......................................................................................... 20
Let your customers do the marketing for you
...................................................... 21
Why we blog
................................................................................................................ 22
A great networking idea
........................................................................................... 24
Turning wait time into an opportunity
................................................................... 25
Using PR as a Direct Response Tool
........................................................................ 26
The two obvious secrets of every service business
.............................................. 27
Telling relevant stories through creative channels
............................................. 28
Don't forget to dream (and then follow up)
.......................................................... 29
Do you word-of-mouth?
............................................................................................. 30
Death by risk-aversion
............................................................................................... 31
Setting the mood...
................................................................................................... 32
It's about the customer, not the channel
.............................................................. 33
Building blocks for effective loyalty marketing
................................................... 34Staying focused ............................................................................................................. 35
Your customers don't believe you
........................................................................... 36
Marketing Lessons from a Police Ride-Along
......................................................... 37
Networking is easy
..................................................................................................... 40
There are no stupid ideas
......................................................................................... 41
Creating a customer-centric media plan
............................................................... 42
What does Google know about you?
....................................................................... 43
Pilferables
................................................................................................................... 44
The Un-Media
.............................................................................................................. 45
Focus Externally
......................................................................................................... 46
Big goals begin with baby steps
............................................................................... 47
The (other) impact of compound interest
............................................................. 48
Planning around your email
..................................................................................... 49
 
 Get more at
MattonMarketing.com- 3 -
Asking "Why"
................................................................................................................ 50
Bringing theory to life
............................................................................................... 51
Making people smile
.................................................................................................. 52
Excuse or opportunity?
.............................................................................................. 53
How to win back my business
.................................................................................. 54
Great business books aren't always about business
............................................. 55
Act like an owner
....................................................................................................... 56
My unsuccessful attempt to cancel TiVo
............................................................... 58
The Long Tail and Stadium Cakes
........................................................................... 59
Can a photograph lie?
................................................................................................ 60
Getting Organized, Part I
......................................................................................... 61
The Marketer Chasm
.................................................................................................. 62
What's your paperclip?
.............................................................................................. 63
Making community work (without doing a thing)
................................................. 64
Testing the bounds of permission
........................................................................... 65
Getting Organized, Part II
........................................................................................ 66
Happy Customers = Buzz, Beautiful Buzz
.............................................................. 68
Thinking big, act (and spend) small
....................................................................... 69
Getting Organized, Part III
....................................................................................... 70
Building your business with customer focus
.......................................................... 72
Use every opportunity to create buzz
.................................................................... 74
Write about your customers, not your products
.................................................. 75
Are you a cult brand in waiting?
.............................................................................. 76
Don't let a good plan go to waste
........................................................................... 78
Surprise networking
................................................................................................... 80
Learning from other industries
................................................................................ 81
My top five marketing podcasts
............................................................................... 82
Write your customer manifesto!
............................................................................. 84
Another example of great storytelling
................................................................... 86
Need vs. Want
............................................................................................................. 87
Write for your audience, not for yourself
............................................................. 88
Discipline
..................................................................................................................... 89
If you're a good manager...
...................................................................................... 91
Treat your customers like prospects
...................................................................... 92
Giving Away Ideas
...................................................................................................... 93
The Power of Relationships
...................................................................................... 94
The World's Greatest Ice Breaker
............................................................................ 95
It's about them, not us
.............................................................................................. 96
Learning & networking the old-fashioned way
..................................................... 97
The Communicative Power of Video
....................................................................... 98
Why some people work hard (and some don't)
..................................................... 99
The most important skill in business
.................................................................... 100
What a deli can teach us about core values
....................................................... 101
Great Service: Strategy or Objective?
.................................................................. 102

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