FAHEEM DILAWAR 073605-055
The understanding of the customer group for which the design is targeted. This wouldinclude the audience demographics, physical location, amount of time available to viewthe design, and interest in the subject matter.
IMPORATNCE OF ANDIENCE ANALYSIS:
I will highlight the importance of this with a definition of Alan pike:“Conducting research to discover what you can in terms of information and insightsrelated to audience to try to get audience to listen to you.”But, I want clarify that what is real meaning of AUDIENCE. Using the word "A-U-D-I-E- N-C-E" as an acronym, I will define some general audience analysis categories that thesesurveys should include.
nalysis - Who are they? How many will be there?
nderstanding - What is their knowledge of the subject?
emographics - What is their age, sex, educational background?
nterest - Why are they there? Who asked them to be there?
nvironment - Where will I stand? Can they all see & hear me?
eeds - What are their needs? What are your needs as the speaker?
ustomized - What specific needs do you need to address?
xpectations - What do they expect to learn or hear from you?Well, audience analysis differs in different scenarios. Like if you are doing anaudience analysis of web site then this going be different for audience of a product or subject, business writing or even business or public presentation and like that.But, I am going to list some points, which are apart to every type of audience analysis.These points are listed below:1.A proper and effective analysis give you an idea, needs, expectations of anaudience this is nut shell analysis.2.It helps you to choose timely and appropriate topic.
: See if you are going for presentation to technology people then youshould prepare yourself at your best or at your audience best. If you come up with the1