“It is important toremain focussed onwhat we are about.Listening to theorchestra in all itsguises helps you dothat.”

Bob Riley, General Manager

Manchester Camerata

Mission Models Money exemplar case study

Manchester Camerata: MMM exemplar case study

The Mission Models Money exemplar case studies

The largest strand of MMM’s third phase has been a relationship with seven diverse arts andcultural organisations, all of whom have been exemplars of radical change and new workingpractice. Each in very different ways have seized the opportunity to respond to change andcomplexity in their contemporary operating environment by refocusing and/or refreshing theirmissions, exploring how they might develop their business model and reconsidering how theymight strengthen their financial capacity. These case studies explore each exemplar’s journeyduring their year-long involvement with MMM from Spring 2006 to Spring 2007.Manchester Camerata and the other exemplar projects are involved in activities that will continueto develop well past their involvement with MMM. In working with the exemplars, MMM did notset out to monitor and evaluate the projects in a restrictive fashion. Instead, a support structureand evaluation methodology was developed that framed them as colleagues on the front-line,laboratories for learning and for testing new ideas. With these principles in mind, each exemplarenjoyed a range of interactions with MMM which included on an individual level – interviews,bespoke support, and access to the wider MMM programme and on a collective level –participation in the exemplar learning community developed through a series of checkpointmeetings and advocacy events.MMM has used its seven principal issues to form the basis of its enquiries across all its activitiesin each of its seven programme strands (seewww.missionmodelsmoney.org.ukfor full details).The twp which are most addressed by this case study are:

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Developing strategic alliances

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Developing new markets, building engagement and participation

The structure of this case study

This MMM exemplar case study uses the frameworks of the classic mythical story structure of

thehero’s journey

to tell Manchester Camerata’s story:

The hero’s journey

The hero’s journey is a phrase based upon ideas from the comparative mythologist JosephCampbell. It is a metaphor for transformation. Taking the models outlined in Campbell’s

Herowith a Thousand Faces

(1946) as the archetype, the basic cycle of transformation is representedas:From the initial call to action that embarks us on the journey of the project to the return to ourcommunities at the completion of the MMM process, this is a familiar yet effective narrativestructure that provides a powerful container for the exemplar’s stories. It should howeveralways be remembered that these are rarely linear journeys but are instead cycles of experienceand of learning

The call to actionThe trialsWise advisorsThe prizes The return

Manchester Camerata: MMM exemplar case study

New partnership provides a strong platform

In this exemplar case study, MMM follows the story as Manchester Camerata prepares to moveinto the Royal Northern College of Music’s (RNCM) newly developed Oxford Road wing in June2007 as one of its professional partners. This collaboration between one of the country’s leadingorchestras and a conservatoire will be the first of its kind in the UK.Recognising that it is fundamental for arts and cultural organisations to evolve in order to breaknew ground within their respective sectors, Manchester Camerata seized upon the opportunitythat the RNCM’s invitation afforded them. With their current administrative facilities not fit-for-purpose, this new relationship with the RNCM will allow Camerata to have rehearsal, workshopand management space all in one place, therefore providing them with the foundation to delivertheir existing mission and grow their ambition.

What you should know about Manchester Camerata before reading on…

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Camerata aims to contribute to, and develop, lifelong learning through knowledge,understanding and enjoyment of music for people of all ages, backgrounds and abilities.At the heart of the organisation is an orchestra of the very highest calibre.

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The overall organisation is made up of 34 freelance musicians, 9 board members and amanagement team of 9 including full-time artistic planning, fundraising, education andmarketing & communications posts.

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As well as being resident at Bridgewater Hall and holding a concert series at the RNCMalready, Camerata enjoys residencies in Crewe, Colne, Stafford and Ulverston.

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Alongside its live performance, Camerata is home to a pioneering and award winningeducation programme which have included partnerships with Air Products, AstraZenecaand the Britannia Building Society Foundation.

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Camerata was part of Arts Council England’s Recovery programme in 2002.

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In 2007, Camerata’s turnover will exceed £1M for the first time in its history

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Manchester Camerata’s Chairman is

Joanna Hartley

and their General Manager is

BobRiley

, who has been in post since early 2006.

www.manchestercamerata.com www.missionmodelsmoney.org.uk