Apple Misses Power Mac Demand
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the UnitedStates. The company is headquartered in Beaverton, Oregon, which is part of the Portlandmetropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nikeand Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bower man andPhilip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike,the Greek goddess of victory equipment; the company operates retail stores under the Nike townname. Nike sponsors many high profile athletes and sports teams around the world, with thehighly recognized trademarks of "Just do it" and the Swoosh logo.
Nike’s 2001 Planning System Perplexity
The company’s headquarters are located in Beaverton, Oregon in the US. The company had agood supply chain management wherein the company was in a practice of never manufacturingthe products. Instead the company used to outsource the manufacturing process directly to thesuppliers. These suppliers were known as the contractors.
It was in the year 1975 when the Nike introduced the Future Program. Under this program the Nike’s global operations were broadly divided into 5 geographic regions. Thiswas aimed towards obtaining better operations and effective systems. During this era, toward theend of the 1990s the supply chain management seemed to be ineffective and inadequate. Therewere problems like ineffective forecasting and managing the changing trends.
Further in the year 2000 Nike launched the NSC project. This project aimed atimplementing its ERP, Supply Chain, & CRM Software onto a single SAP Platform. This projectultimately proved to be a big disaster for the Nike’s operations.