Article Marketing: Quality Counts
By Elizabeth Crane
Article Marketing is a Key Ingredientof Content Based SEO and Internet Marketing
Articles are being written by the thousands to create inboundlinks to websites; thus
increasing organic ranking
. Thequality of some of these leaves much to be desired. Many arebeing written by “writers” whose first language is not evenEnglish. There are grammar mistakes, spelling mistakes, anddownright bad writing. Even articles written by writers basedin the United States are being published online with contentthat would make my high school English teacher scream withdisgust.
Quantity of Articles should not be at the Expenseof Quality: Bring your Reader back for More
The increase in the quantity of articles for internet marketingis often at the expense of quality. Writers rush to get their package of articles completed oftenignoring the basics of good article writing. Keywords are slapped into content at inappropriateplaces. A well written article uses keywords in
flowing content that begs the reader to wantmore
. That’s the kind of article where you want your company to have its name. Do not settlefor anything less.
Inbound Links are not the only Reason for Article Marketing
Although inbound links play a part in organic ranking it is not the only reason for your businessto take advantage of Article Marketing.
Your business needs to be the authority
on whateverproduct or service you are marketing. Do you want the articles that point to your website to beworthless pieces of junk? No, no, and, no! Chances are that someone searching for your businessonline is going to see some of your articles. How embarrassing to find articles that appear to bewritten by a third grader.