How to Avoid Critical E-Mail Marketing Mistakes

Web marketing

tools

like e-Mail newsletters will not help your business by themselves.

How

youuse this tool is what makes marketing matter. Learn how to avoid critical marketing mistakes and tips to become the e-Mail marketing king/queen of your industry.

In our world of mass information, e-Mail marketing can be both a challenge and a boon. Despite thenew social media age, e-Mail marketing is still a quick and cost-effective way to reach out to your target audience. Yet, all too often we see talented professionals with outstanding services to offer- but are not approaching their campaign with critical thought and execution.

Common e-Mail Marketing Mistakes

“Me-Mail” Marketing

Sending your customers e-Mail newsletters and messages that are only

about you or your company

is not smart e-mail marketing. We have nicknamed this unhealthy marketing practice: “Me-Mail”Marketing. Me-Mail Marketing is selfish and will alienate your subscribers. They will becomeannoyed, see no value, unsubscribe and have a negative reaction to your brand.And worse, if you subscribe people to your e-Mail lists without their specific permission and sendthem a “Me-mail”, this is a serious danger to your company and others! The bottom line: If your e-Mail is more about you then it is about your customers, then your marketing execution is not helpfulto you or to your readers.

Lack of Strategy

Think critically about your use of e-Mail as a marketing tool. Define who you are targeting. Whatinformation can you include in your message that would be of value? Where is the call to action(why should your customer open this)? It is ok to talk about your company as long as it is helpful,relevant and educational. The goal here is to create an e-Mail marketing campaign that will:

•

Serve your customers

•

Support your sales message

•

Sell from a place of education and value

Web Marketing Therapy315 Meigs Road Suite A358, Santa Barbara, CA93109(888) 702-8993help@webmarketingtherapy.comhttp://www.webmarketingtherapy.com1

Neglecting the Core Foundation of your e-Mail Marketing

Loren McDonald, Vice President of Industry Relations at

SilverPop

,says in his article

E-Mail Mistake No. 10: Lack of Personality, Positioning and Proposition

:“One of the biggest mistakes I see with company e-Mail programs is the lack of differentiation, personality and a clear value proposition. I call these the “Three Ps” that form a core foundation of your e-Mail program:-Proposition (Value): What value does your e-Mail program provide for your customers/subscribers?-Positioning: How does it differ from your competitors?-Personality: What kind of image and tone do your e-Mail s convey? ”

Tips to Building a Successful E-Mail Marketing Campaign

Web Marketing Therapysuggests these practical healthy marketing tips from will guide your e-Mail marketing execution so it is on purpose and offers relevant value and you will win big withWeb marketing.

Be Authentic and Relate to your audience.

Whether you’re a famous defense attorney, a respected marketing expert, or a shop owner, youHAVE something valuable to offer to your audience. Show that you can relate to your audience’s problems by understanding their perspective. Empathy + Personality = Good e-Mail !

Use Your Name or Company Name In the “From Line”

People are more likely to open e-Mails from people/organizations/companies that they recognize.(Example: From: Web Marketing Therapy). Make it very clear who this e-Mail is coming from andyou will get a higher opening rate.

Be Concise in Your Subject Line

You only have a few short seconds to grab your audience’s attention. Make sure your subject line isconcise, to-the-point. Avoid the use of excess punctuation (Example: Read This!!!!!!) Avoid placing overused marketing words like “FREE” as your first word (Example: FREE download).Instead, draw your audience to open your e-Mail with something they can relate to (Example: LearnHow to Blog at Our Free Workshop).

To not BE spam, you have to NOT spam.

Receiving a business card from someone you just met does NOT mean that you can add their nameand e-Mail to your newsletter list unless they specifically agreed to it. This is about respect–if you

Web Marketing Therapy315 Meigs Road Suite A358, Santa Barbara, CA93109(888) 702-8993help@webmarketingtherapy.comhttp://www.webmarketingtherapy.com2