Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Bernays Propaganda

Bernays Propaganda

Ratings: (0)|Views: 109|Likes:
Published by Ljuocho Zlatev

More info:

Published by: Ljuocho Zlatev on Dec 29, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/03/2014

pdf

text

original

 
 PROPAGANDA
 
ByEDWARD L. BERNAYS
 1928
 
CONTENTS
 I.
 
O
RGANIZING
C
HAOS
..................................................
 
9II.
 
T
HE
N
EW
P
ROPAGANDA
............................................
 
19III. T
HE
N
EW
P
ROPAGANDISTS
....
 
32IV. T
HE
P
SYCHOLOGY OF
P
UBLIC
R
ELATIONS
 
47V.
 
B
USINESS AND THE
P
UBLIC
....
 
62VI.
 
P
ROPAGANDA AND
P
OLITICAL
L
EADERSHIP
 
92VII.
 
W
OMEN
'
S
A
CTIVITIES AND
P
ROPAGANDA
 
115VIII.
 
P
ROPAGANDA FOR
E
DUCATION
. .
 
121IX.
 
P
ROPAGANDA IN
S
OCIAL
S
ERVICE
. .
 
135X.
 
A
RT AND
S
CIENCE
.....................................................
 
141XI.
 
T
HE
M
ECHANICS OF
P
ROPAGANDA
. .
 
150
 
CHAPTER I
 
ORGANIZING CHAOS
 
T
HE
conscious and intelligent manipulation of theorganized habits and opinions of the masses is animportant element in democratic society. Those whomanipulate this unseen mechanism of society consti-tute an invisible government which is the true rulingpower of our country.
 
We are governed, our minds are molded, ourtastes formed, our ideas suggested, largely by menwe have never heard of. This is a logical result of the way in which our democratic society is organized.Vast numbers of human beings must cooperate inthis manner if they are to live together as a smooth-ly functioning society.
 
Our invisible governors are, in many cases, un-aware of the identity of their fellow members in theinner cabinet.
 
They govern us by their qualities of natural leader-ship, their ability to supply needed ideas and by theirkey position in the social structure. Whatever atti-tude one chooses to take toward this condition, itremains a fact that in almost every act of our dailylives, whether in the sphere of politics or business,in our social conduct or our ethical thinking, we are
 
9
 

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->