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A Project Report

A Project Report

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Published by Deepu lumar

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Published by: Deepu lumar on Dec 29, 2009
Copyright:Attribution Non-commercial


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“A study of Brand Equity of Birla UttamIn Distinct city of Hadoti” 
Under the guidance of “Mrs. Ashwini Sovani”Submitted to“University of Pune”In the partial fulfillment of the requirement for the award of the degree of Master of marketing Management (MMM)ThroughVishwarkarma Institute of ManagementPune – 48
I wish to acknowledge my profound to the distinguished Vishwarkarma Institute of Management, Pune which has given me an opportunity to do this project work.I would like to express my gratitude Mr. N.K. Maheshwari (General mangaer) for givingthe opportunity to working a summer trainee in Mangalam cement ltd.I am also committed to offer my thanks to Mr. K.D. Sharda (Marketing Officer) & Mr.Sukesh Sharma who’s valuable and appropriate direction in all respect was very helpfulin preparing this report.I specially wish to thank Mr. G.S. Chandak & other officers of Mangalam cement ltd.Who supports during industry visit.I am own a gratitude towards Mrs. Ashwini Sovani, Vishwakarma Institute of management, Pune for giving guidance and expertise while preparing this report.Finally I wish to thanks my family and friends who have encouraged me at every step,without their inspiration I could not take this challenging task.Manohar Rathore
Good decisional research project result in helping to make the best decisions thatcan be made at the least cost of making it.Marketing is a subject for all people and all seasons. We all live be exchangingsomething so marketing is the study of exchange process, how transitions are initiated,motivated facilitated, and consummated.Marketing management deals with how organizations and people can better manage their exchange activities to produce income for themselves and satisfaction for others.Marketing consist of asset of principles for choosing target markets, evaluating customer needs, developing wants satisfying products and service, and delivering value tocustomers and profit to the company. Effective marketing decisions are based on soundinformation; the function of marketing research is to provide information that will assistmarketing managers in making decisions.Today, in the period of down swing of the economy, I have decided to do research work on cement industry as it effects directly to economic growth of a nation. The impact of decision can be seen clearly in the cement industry so going through detailed study of theMangalam Cement Ltd. I have tried to make this report readable by suggestingtechniques to overcome this depression.Manohar Rathore

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