FOR IMMEDIATE RELEASE

Contacts:Matt HallHanesbrands Inc.336.519.3386matt.hall@hanesbrands.com

V is for Versatility as

Hanes®

Introduces V-Neck Underwear T-Shirts in Dyed Colors

Growth in Dyed Underwear T-Shirts Following Trend of Dyed Underwear Bottoms Black Vees Arrive in Time to Vie for Shopper Attention on Black Friday

WINSTON-SALEM, N.C., Nov. 25, 2009 – The plain white underwear T-shirt, whichfor decades has been as comfortable as it is stylish in its simplicity, is making room for somecolor.

Hanes

, the No. 1 men’s underwear brand in America, has introduced new dyed V-neck underwear T-shirts in black, gray and navy colors. The V-neck underwear style is one of thefastest growing but has the fewest color offerings.The new V-neck selections join existing

Hanes

dyed underwear T-shirt offerings in thecrew collar and sleeveless tank styles.“More men than ever are buying their own underwear, and they want choices in the stylesand colors they wear,” said Jay Turner, vice president and general manager of male underwear for Hanesbrands Inc. “Over the past decade, we have seen the percentage of men buying their own underwear go from 40 percent to 65 percent. We have also seen an explosion in the popularity of color in men’s underwear bottoms, and now that trend is emerging in men’sunderwear T-shirts.”About two-thirds of men’s underwear bottoms sold in America are dyed color versuswhite, while only a quarter of men’s underwear tops are dyed, according to market data. Today, just 12 percent of V-neck style underwear T-shirts sold are in dyed colors, but that is changingrapidly. New

Hanes

V-neck T-shirts may be found at mass-merchandise retailers today and willsoon expand to the mid-tier department store channel.