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Year 10 - 3 Years

Year 10 - 3 Years

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Published by Yenny Tiga

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Published by: Yenny Tiga on Dec 29, 2009
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12/29/2009

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COMMERCIAL STUDIES 7100 SCHEME OF WORK YEAR 10 {NORMAL] for SPN-21ELEMENTS OF COMMERCE - PART 2 Topic 7: ADVERTISINGSuggested time frame: 3 weeks
SUB-TOPICSOBJECTIVESSUGGESTED ACTIVITIES
7. ADVERTISING
7.1The role of advertising.
Purposes, benefits, socialaspects and dangers.
 Types: informative,persuasive, collective andcompetitive.7.2Media.
Advertising media;advantages anddisadvantages of mainforms; factors affectingchoice of medium.7.3Methods of appeal.
Devices and methods of appeal e.g. music, colour,famous people, andemotions.At the end of the lessons, studentsshould be able to:
Explain the purposes of advertising, its benefits as wellas its dangers. (both forconsumer and advertiser).
Recognize the types oadvertising.
Recognize the types oadvertising media, and theadvantages, disadvantages andfactors affecting the choice of medium.
State the methods of appealused in advertising.
Define sales promotion andidentify its methods.
Distinguish between salespromotion and advertising.
Activity1: A trader needs to advertise.Advertising is one of the aids to trade. Showstudents the reasons for advertising.
For example;1. (a) Why does a company of need to advertiseits new products?(b) Why does a shoe shop need to advertise itslatest special offer?
Activity 2: Identify the advertising
Show the examples of advertisements and students toidentify whether they are; informative, persuasive,collective and competitive.
For example;
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 ANNOUNCING THE OPENING OF GRANDSUPERSTORE IN KIULAP. AT 2.00 PM ON MONDAY, 6 OCTOBER,2008DISCOUNTS UP TO 70% ON ALL ITEMS 
 
7.4Sales promotion.
Distinction betweenadvertising and salespromotion.
Methods of promotion: e.g.point of sale, offers,sponsorship.7.5Trends in advertising.
E.g. digital billboards,internet.
Recognize the modern trends inadvertising.
(a) Are the above advertisements informative, persuasive and competitive? Give reasons for your choice.(b) i. Identify two examples of competitiveadvertising given in the advertisements above.ii. Identify two examples of informativeadvertising given in the advertisements above.
Activity 3:
 
Recognize the different media of advertising
Show examples how each method of advertising wouldbe appropriately used to a given situation.
For examples;1.Jasra Company has developed a new flavor of soft-drink.(a) What are the benefits of the following methods of advertising for Jasra Company?i.Televisionii.Radioiii.Digital Billboariv.Newspape
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SPECIAL OFFERS FOR THIS MONTH AT AMARESTAURANT  AT 8.00 AM TILL 5 PM ON SUNDAY, 27 MARCH 2008 FREE DRINKS FOR THE FIRST 50 CUSTOMERS 
 
(b) Jasra Company has chosen Digital Billboard toadvertise its new product. Discuss the advantages and disadvantages of choosing Digital Billboard.2. Why might a manufacturer of shampoo use televisionrather than newspaper to advertise a new brand?
Activity 4: Sales promotion versus advertisingExplain the meaning of sales promotion andadvertising. How are they different from eachother?
For example;1. Distinguish between advertising and sales promotion.
 
2. The following are the methods of sales promotion. Explain the purposes of each of them.i.Use famous celebritiesii.Point of sale displaysiii.Special offe
Activity 5: New trends in advertising.
Show the latest trends of advertising to students.
For example;1. Mr. Lim owns a small computer business. He offers arepair and maintenance service as well as offeringtrading in computers of less than 3 years of usage.(a) Should Mr. Lim create a website on the Internet for his business? Give reasons for your answer.
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