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Scooter History

Scooter History

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Published by Ficiu Cosmin

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Published by: Ficiu Cosmin on Dec 30, 2009
Copyright:Attribution Non-commercial

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07/17/2013

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From Scooter to Scooterist:A Cultural History of the Italian Motorscooter
A Senior Thesis Presented To Prof. Anne Cook Saunders on December 17th, 1998By Mary Anne Long
 
From Scooter to Scooterist:A Cultural History of the Italian Motorscooter
Table of Contents:
Introduction
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-2
Chapter One: PreModern Scooters
. . . . . . . . . . . . . . . . . . . . . . . . . . 3-5
Chapter Two: Modern Images
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-20
Chapter Three: PostModern Scooterists
. . . . . . . . . . . . . . . . . . . . . . 21-22
Conclusion & Bibliography
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23-27
 
 
From Scooter to Scooterist:
 
A Cultural History of the Italian Motorscooter
 
A Senior Thesis Presented To Prof. Anne Cook Saunders on December 17th, 1998
 
By Mary Anne Long
 
Introduction
 
Flying through fields and forests, buzzing on the wind, speeding over the flowers, rushingunder the trees; I clutch the harness of a giant wild Wasp. I feel the sun, the wind and the earthas the road and the scooter dance together. Twelve years ago I bought a 1964 Vespa scooterand now I am a dedicated scooterist. Follow me on a journey from scooter to scooterist, frommanufactured product to individual expression, from surface to symbol, from pre-modern topost. In this paper, we will examine how the Italian motorscooter transcends beyond the objectto become a cultural icon and a subcultural identity.It is difficult to follow a linear path when illustrating the cultural significance of an object. Theproduct, the media and the consumer do not exist as constants in an economist’s equation, butthey all impact and respond to each other. Manufacturers and marketers respond to changesin the consumer, the consumer responds to the products and advertising.Even though we can not dissect the scooter from the scooterist, we can follow the culturalsignificance from pre-modern to modern and into the post-modern. Examining these threephases, we will see the focus of the scooter, the media and the consumer shift from thefunction of the scooter, to its appearance, and finally to its meaning. In the pre-modern era,scooters provided inexpensive and discreet transportation for the Suffragettes. In the modernera, scooters were "dressed" to be more attractive and advertisements featured attractiveyoung ladies.Now the scooterist can only see the scooter through over fifty years of representation; thesubject reflects back on the object via the symbol. Scooters have come to mean many differentthings to many people; it’s the golden post war era, it’s the summer vacation in Rome, it’s 50s,

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Boo Long added this note
Triumph Contessa scooter is German not British. Why did Professor Saunders also not pick up on and edit the spelling mistakes? "Emma Peal" (should be Peel) and "neighborhood" (should be neighbourhood).
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