more I still need to know and how ignorant I am about such a treasure of knowledge whichwas so near to me all my life.We are not doing the justice just by considering it as a religious book which can be read atlatter part of retired life. Knowledge of Geeta was not just of use for Arjuna in the battlefield or a Sadhu in Himalaya or a solitary Cave, but it is also meant for a Businessman for every and any decision he makes, for every professional when he is trying to satisfy theneeds of his customers against all odds, for every one making moves in the stock market, for a person in politics who is confused and has lost his human hood in game of power play,and a common man and woman running their day to day household. Battlefield of Kurukshetra is seen as symbolic of inner conflict in man between the one hundred forces of evil and the limited forces of good.For many years as a practicing manager in Industry, as a professional consultant and ateacher in management, as a member of society in general and as a member of my smallfamily I have tried to find solutions to many problems in Indian context by referring to theformal management education related to the American , European and Japanese management. Geeta talked about all these centuries ago, and that too easily adoptable to our Indiantraditional ways.Swami Vivekanada , S.K. Chakraborthy , M.P.Bhattathiry, Subhash Sharma, and manyothers have identified several practical applications of various management principles asaddressed in Geeta . Only a representative few are as follows:-
There is an important distinction between effectiveness and efficiency in managing.Effectiveness is doing the right things and Efficiency is doing things right.
Managers must develop Gyana Chakshu (the third eye) – the type of wisdom, vision,insight, and foresight. Inner resources (divine virtues) are much more powerful thenouter resources (capital, material, plant, machinery etc.)
In this context the Bhagavad Geeta expounded thousands of years ago by the Super Management Guru Bhagawan Sri Krishna enlightens us on all managerial techniquesleading to a harmonious and blissful state of affairs as against conflicts, tensions,lowest efficiency and least productivity, absence of motivation and lack of work culture etc common to most of the Indian enterprises today.
The modern management concepts like vision, leadership, motivation, excellence inwork, achieving goals, meaning of work, attitude towards work, nature of individual,decision making, planning etc., are all discussed in the Bhagavad Geeta .
It may be noted that while Western design on management deals with the problems atsuperficial, material, external and peripheral levels, the ideas contained in theBhagavad Geeta tackle the issues from the grass roots level of human thinking because once the basic thinking of man is improved it will automatically enhance thequality of his actions and their results.
Utilisation of Available Resources .The first lesson in the management science is tochoose wisely and utilise optimally the scarce resources if one has to succeed in his