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Flying High with Low Frills - Case Brief

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Pages: 12 43
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Description

Case Objectives

• To analyse the low cost, no frills airline industry, with specific reference to India, after making global comparisons.

• To assess the factors that have contributed to the successful growth and consistent profitability of airline companies following this business model.

• To analyse the strategies of Air Deccan, India’s first no frills carrier.

Pdf_16x16 12 Pages

Date Added

04/07/2008
Category

Uncategorized.

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Attribution Non-commercial

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