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Flying High With Low Frills - Case Brief

Case Objectives

• To analyse the low cost, no frills airline industry, with specific reference to India, after making global comparisons.

• To assess the factors that have contributed to the successful growth and consistent profitability of airline companies following this business model.

• To analyse the strategies of Air Deccan, India’s first no frills carrier.

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Case Objectives

• To analyse the low cost, no frills airline industry, with specific reference to India, after making global comparisons.

• To assess the factors that have contributed to the successful growth and consistent profitability of airline companies following this business model.

• To analyse the strategies of Air Deccan, India’s first no frills carrier.

Pdf_16x16 12 Pages

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6 months ago
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