Step back in time
Adi Dassler had a dream to make the best sport shoes possible.Explore through the decades - from the birth of a brand to how it came to lead theworld of modern sports.
1920s adidas shoe
1927Short-distances-spikes, D.R.P. (Deutsches Reichs-Patent), designed 1927 incooperation with Jo Waitzer (German Reichstrainer) for Olympic Games 1928in Amsterdam.
Three Guiding Principles
1920Adi Dassler followed three guiding principles in his development work, driven by hispassion for sports and shoemaking: To produce the best shoe to serve the needs ofthe sport. To protect the athlete from injury, and to make the product durable.
The First Sports Shoes
1920Adi Dassler hires 2 shoemakers and produces his first handmade training shoes.The story begins in his mother’s washroom, a space of around 200 square foot, withno electricity and no machinery. All the shoes he produces are hand-made leathershoes. He very soon begins to create different shoes for different sports.
A Designer and a Salesman
1924At the age of 23, Adi convinces his brother Rudolf to join the business. On July 1st1924, they register their small enterprise as Dassler Brothers Shoe Factory,Herzogenaurach. The brothers opposing personalities complement each other well:Adi the quiet, pensive designer, and Rudolf the extrovert salesman.
Dassler Brothers OHG
1924Before long there are 12 people, including several family members, producingaround 50 pairs of shoes a day.
The First Specialist Shoes
1925Adi Dassler develops Track; Field shoes with hand-forged spikes and produces hisfirst football boots with nailed studs.