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Adidas History

Adidas History

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Published by: Muhammad Taqiyyuddin Bin Zulkifli on Dec 30, 2009
Copyright:Attribution Non-commercial


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Step back in time
Adi Dassler had a dream to make the best sport shoes possible.Explore through the decades - from the birth of a brand to how it came to lead theworld of modern sports.
1920s adidas shoe
1927Short-distances-spikes, D.R.P. (Deutsches Reichs-Patent), designed 1927 incooperation with Jo Waitzer (German Reichstrainer) for Olympic Games 1928in Amsterdam.
Three Guiding Principles
1920Adi Dassler followed three guiding principles in his development work, driven by hispassion for sports and shoemaking: To produce the best shoe to serve the needs ofthe sport. To protect the athlete from injury, and to make the product durable.
The First Sports Shoes
1920Adi Dassler hires 2 shoemakers and produces his first handmade training shoes.The story begins in his mother’s washroom, a space of around 200 square foot, withno electricity and no machinery. All the shoes he produces are hand-made leathershoes. He very soon begins to create different shoes for different sports.
A Designer and a Salesman
1924At the age of 23, Adi convinces his brother Rudolf to join the business. On July 1st1924, they register their small enterprise as Dassler Brothers Shoe Factory,Herzogenaurach. The brothers opposing personalities complement each other well:Adi the quiet, pensive designer, and Rudolf the extrovert salesman.
Dassler Brothers OHG
1924Before long there are 12 people, including several family members, producingaround 50 pairs of shoes a day.
The First Specialist Shoes
1925Adi Dassler develops Track; Field shoes with hand-forged spikes and produces hisfirst football boots with nailed studs.
Step back in time
The First Factory
1927Adi and Rudi Dassler rent their first premises and call it the “Dassler Brothers ShoeFactory” (“Gebrüder Dassler Schuhfabrik”). 25 people are now producing 100 pairsof shoes a day.
Dasslers Olympic Debut
1928Dassler’s spikes D.R.P. (Deutsches Reichs-Patent) designed in cooperation withJosef Waitzer (German Reichstrainer) make their debut at the Amsterdam OlympicGames. Adi works closely with professional athletes to optimize the quality of theshoes and provide the best possible support for “his” athletes in Amsterdam.
The First Football Boot
1929Adi Dassler produces his first football boots, with leather outsoles and studscombined with a “nail-stripe trim”.
1930s adidas shoe
1932German athlete Arthur Jonath wins the 100m bronze medal at the 1932 OlympicGames in Los Angeles, wearing Dassler shoes. This marks the first major Olympicsuccess for the Dassler brothers and fuels the further development of their alreadythriving company.
The Villa
1931Seemingly unaffected by the economic depression, the Dassler brothers continuetheir upward trajectory of success. The development is rapid. Having moved outof their mother’s washroom for lack of space, the brothers now buy the factorythey had so far only been able to rent. In 1931, they commission the constructionof a three-storey house - later named “The Villa” - behind the factory.
First Tennis shoes
1931Adi Dassler produces his first tennis shoes.
International Sports
1932German athlete Arthur Jonath wins the 100m bronze medal at the 1932 OlympicGames in Los Angeles, wearing Dassler shoes. This marks the first major Olympicsuccess for the Dassler brothers and fuels the further development of their alreadythriving company.
Step back in time
Adi meets his Future Wife
1932Adi Dassler joins the shoe college in Pirinasens and meets Katharina (Käthe), thedaughter of the shoe designer Franz Mertz, with whom together with Adi developeda new sensational Track and Field shoe. A romance develops between them andAdi proposes to Käthe a couple of months later. They marry on March 17th, 1934,and a few years later their children Horst, Inge and Karin are born. Two moredaughters Brigitte and Sigrid follow several years later, whilst World War II israging. In order to provide food for the family, Käthe turns the yard into vegetablegarden and runs a small menagerie of farm animals.Käthe is far from being merely a “good housewife”. After the war ends, she isactively involved in the company’s business and makes an important contributionto the upswing of adidas. Whilst her husband develops the company on a creativeand philosophical level, Käthe acts as its general manager.
adidas - Onwards and Upwards
1935In 1935, the company’s revenues exceed 400,000 Reichsmark. The majority ofGerman athletes are now wearing Dassler shoes. As every year Adi Dasslerchallenges friendly companies in a sports competition.
adidas at the Olympics
1936At the Berlin Olympic Games in 1936, athlete Jesse Owens wins four gold medalsand sets five new world records, wearing Dassler shoes for all events.
Adi’s first son
1936Adi and Käthe are proud parents of their first son. Horst is born.
An Expanding Range
1937Adi Dassler develops sports shoes in co-operation with the Olympic Committee,striving to fulfil the specific requirements of different sports disciplines. By 1937,Dassler’s range comprises 30 different shoes for a total of eleven sports. Includingthe 4 wheel roller skates.
A Second Factory
1938Adi Dassler buys his second factory in the centre of Herzogenaurach. By that time,the company produces 1,000 pairs of shoes a day.
1940s adidas shoe

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