resolution this year (45 per cent) while almost a quarter of us (23 per cent) are
vowing to find a new job in 2010. However, seven out of ten people admit that they
normally break their resolutions in the first six months, with 41 per cent not
even making it to the end of January.

will resolve to sort out their finances and pay off debts in 2010. Lee Griffin,
business development director at Gocompare.com, warned against financial
complacency in the New Year, The Credit Crunch ensured that everyone was thinking

about money this time last year. It gave people a jolt and got us thinking about how we could save money. I doubt very much that everybody has got their finances in order, so resolving to cut outgoings and shop around more are still likely to be good resolutions this year too.\ufffd

more into a savings account (31 per cent); shopping around for insurance (14 per cent); while one in ten plan to buy a house or move home. However, just seven per cent plan to put money into a pension or invest in the stock market.

While most people say they make resolutions out of habit or tradition, 36 per cent
say they do it because they genuinely want to change their behaviour. However, the
research revealed the extent to which people struggle to keep their resolutions
with the average resolution lasting just 15 weeks. The top excuses for not
sticking to resolutions are: not being committed (46 per cent) and forgetting all
about it (23 per cent), while a fifth say they made too many resolutions and 16
per cent made unrealistic resolutions.

Dr. Martin Hagger, an expert in Social and Health Psychology from the University
of Nottingham, suggests that people need to plan in order to achieve their
resolutions: New Year s resolutions are essentially a list of goals. These are

are often highly motivated to make positive changes, and make resolutions with all
the right intentions, but they need to be aware of the behaviours they need to
change or introduce in order to produce the desired outcome.\ufffd

in rewards as part of your plan is important. For example, if you stick to your
diet for a week, reward yourself by going shopping for an item of clothing you
want. It s important that you keep your eye on the goal, but enjoy the process of

For further information please contact:
Lynsey Walden or Anders Nilsson at Gocompare.com on 01633 654 055 / 01633 657 599
Gordon, Jason or Liz at MAW Communications on 01603 505 845

Notes to Editors:
Research commissioned by Gocompare.com. Carried out with 1,500 UK adults in
December 2009 by Loudhouse Research. The 27 million figure is based on the 57 per
cent of the UK adult population planning to make resolutions (the UK Adult
population (+18) is estimated to be 47,755,246, according to Experian s

cover at the right price. It was founded by Hayley Parsons who has worked her
entire career in the insurance broking and aggregator markets and was the first
comparison site to focus on displaying product features rather than just listing
prices. It was this philosophy that led to Gocompare.com becoming the first price
comparison site to be invited to join the British Insurance Brokers Association
(BIBA) in May 2008 and helped force older comparison sites to change their quick

Today, Gocompare.com provides one of the most comprehensive online car insurance
comparison services in the UK as well as comparing home, pet, motorbike, van
insurance and breakdown cover.
Gocompare.com is authorised and regulated by the Financial Services Authority.