12/30/2009
Mengchieh Jacie Yang
1
MENGCHIEH JACIE YANG, B.A., M.A.
Doctoral Candidate,School of JournalismThe University of Texas at Austin
jacieyang@gmail.com| jacieyang.com(512) 965-16881 University Station A1000Austin, TX78712
EDUCATION
University of Texas at Austin, School of Journalism
, Austin, TX.Doctoral Candidate in journalism. Dissertation topic: “News on the Go via Smartphones:Users, Non-Users, and the Competitive Relationship between New and Established Media.”
Anticipated graduation: May 2010
.
University of Texas at Austin, School of Journalism
, Austin, TX.M.A. in journalism. Thesis topic: “Exploring the Phenomenon of Wireless InternetAdoption.”
Graduated December 2005
National Chengchi University, School of Journalism
, Taipei, Taiwan.B.A.
Graduated June 2003
RESEARCH & STATSITICAL METHODS
Survey design, experimental design, focus group discussion, and Web user traffic analysis.
Statistic software: SPSS, SAS, STATA, and Excel.
RSEARCH INTERESTS AND PUBLICATIONS
Consumer behavior, user perception, online market segmentation, and media economics.
Two applied quantitative research articles are published in
Journalism & MassCommunication Quarterly
and one under review by
Journal of Media Economics
.
Example of most recent publication: Hsiang Iris Chyi & Mengchieh Jacie Yang (2009), Isonline news an inferior good? Empirically examining the economic nature of online newsamong users.
Journalism & Mass Communication Quarterly
, 86 (3), p. 594-612.
Nine original applied research papers were presented at following conventions within the pastfour years: International Communication Association Annual Convention, Association forEducation in Journalism and Mass Communication Annual Convention, and 8
th
World MediaEconomics and Management Conference.
COMPUTER & MULTIMEDIA SKILLS
Print Design: Quark Express, Adobe Indesign
Image Processing: Adobe Photoshop & Adobe Illustrator
Photo Showcase & Slideshows: Soundslides, SimpleViewer & PhotoBucket, etc.
Audio Editing: Audacity, Goldewave, & Adobe Audition.
Video Editing: Adobe Premiere, Final Cut Pro, & iMovie.
Flash: Adobe Flash
Web Publishing: Adobe Dreamweaver, Adobe Flash, Microsoft FrontPage, HTML and CSS.
Content Management Systems: Wordpress, Joomla, and Drupal.
EXPERIENCE
Multimedia Editor and/or Webmaster
Fast Forward
, Austin, TX (Spring 2009, seehttp://2009.texasangle.com/
)
Tech Tidbits
, Austin, TX (fall 2008, seehttp://2008.texasangle.com/
)
Austzine
, Austin, TX (http://online.journalism.utexas.edu/spring2008/austzine/
), spring 2008.
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