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Consumer Perseption towards telecom services

Consumer Perseption towards telecom services

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Published by utkarsh singh

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Published by: utkarsh singh on Dec 31, 2009
Copyright:Attribution Non-commercial

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03/06/2013

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ConsumerPerception Towards TelecomServices
In Ahmedabad
 
Aim:
The aim of this study is to analyze critically the Ahmedabad’s customer preference and their satisfaction in Telecom Sector.
Objective of the Study:
1) To determine the technical factors which influence the purchasingbehavior of mobile connection.2) To determine the marketing process elements which influence thepurchasing behavior of mobile connection. 
Commerercial Viability of Study:
In today’s scenario communication has become much faster day by day bytelephone, internet, media etc. One of them is growth of Telecom sector. Todaymany organizations provide services for telecom purpose. This study will help tounderstand customer preferences and their satisfaction by the service provided bydifferent organizations in this sector. It will also help these organizations to formvarious strategies and getting the results from marketing efforts.
SYNOPSIS
 
Research Methodology:
 This research consists of primary and secondary research.Primary Sources1)Interaction with customers by filling up of questionnaires.Secondary Sources
Books
Internet
Articles
Magazines
Project reports
News papers

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