The aim of this study is to analyze critically the Ahmedabad’s customer preference and their satisfaction in Telecom Sector.
Objective of the Study:
1) To determine the technical factors which influence the purchasingbehavior of mobile connection.2) To determine the marketing process elements which influence thepurchasing behavior of mobile connection.
Commerercial Viability of Study:
In today’s scenario communication has become much faster day by day bytelephone, internet, media etc. One of them is growth of Telecom sector. Todaymany organizations provide services for telecom purpose. This study will help tounderstand customer preferences and their satisfaction by the service provided bydifferent organizations in this sector. It will also help these organizations to formvarious strategies and getting the results from marketing efforts.