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Great Business Plans

Great Business Plans

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Published by bilal0002

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Published by: bilal0002 on Dec 31, 2009
Copyright:Attribution Non-commercial


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How To Write A Great BusinessPlan
By Valerie S. KoenigBusiness Plans Hawaii
1. With Apologies to William a. Sahlman, Harvard Business Review
Plans, Plans, Plans…
People Spend a lot of time talking aboutbusiness plans.
Could devote a whole course to business plans.
Weak plans put too much emphasis on:
Financial projections: detailed month by monthwith wildly optimistic results, without sufficientbackground analysis
An Idea: advertising, promotion, concept, newinvention
Emphasize the Business Model
Business Model the key factors that aregoing to drive the success or failure of thebusiness. Could be:
For Manufacturers: the production process
For Magazine Publishers: the renewal rate
For Software Publishers: the distribution channels
For Telecommunications: the adoption rate

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