Decline Of Hotel Industry
The Decline of Hotel Industry in Pakistan
The hotel industry with its charming and lively environment is apparently flourishing but the realitynegates the fact and depicts the other side of the story .Pakistan hotels association and the govt. keepstrading accusation.
Identification of problem
:The industry in Pakistan is not very large to begin with. While the hotel industry appears to beflourishing and healthy in Pakistan, that is not really the case.The hotel business of Pakistan isdeclining because of growing terrorism , tourism,changes in technology,Lack of Tourism and mostimportant government instability etc.
Exploratory Research:Exploratory research is conducted to clarify various problems. Whatcustomers want from hotel management, and how hotel managements canimprove the hotel industry?Literature Survey
The problem was surveyed using various web sites of hotels and associated organizations and byconducting surveys from different hotels. Following facts could be gleaned:“Sheraton hotel and Aviary towers regarded as the only five star hotel in Karachi indicated thatits revenue from food and beverage was over 632000 covers last year. The ban on feasts onmarriages is creating difficulties for hotels. International fast food restaurants named as “ KFC “,“McDonalds” and “Pizza Hut” are hotel’s main competitors in the past. These are also creating problems for hotel industry. The hotel industry is also killed by tour operators who offer inflated prices ,Growing terrorism,Government Instability and most important Lack of Tourism.Theseoperators are seriously damaging the hotel industry.People from all over the world usually come to meet their relatives; they do not contribute muchto either the tourism industry or the hotel industry, because of increasing fear of SucideBombing. While the players in the industry complain that the Government policies are notencouraging. Holiday Inn,Marriot, Sheraton hotel and Towers, the only five star hotels inPakistan had planned for an investment for over three Million Dollars only.”The service industry is the worlds largest growing industry faster then the manufacturing andagriculture. The Govt. is not serious about developing this as an industry.