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Thursday, May 21, 2009

Thursday, May 21, 2009

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Published by amitjain310

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Published by: amitjain310 on Jan 01, 2010
Copyright:Attribution Non-commercial

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05/15/2010

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 C  o p y i   g t   © 0  0  9  eH a t  m an G o u p ,I  n c .
 
5 Tips to Successfully Market Sustainable Brands| THE HARTMAN GROUP, INC. | May 2009 | Sustainable Industries
 
5 Tips To Successfully MarketSustainable Brands……In A Downturn Economy
Thursday, May 21, 2009
 
 
 C  o p y i   g t   © 0  0  9  eH a t  m an G o u p ,I  n c .
 
5 Tips to Successfully Market Sustainable Brands| THE HARTMAN GROUP, INC. | May 2009 | Sustainable Industries
The Hartman Group has a Deep Well of Consumer Insights inSustainability
The Redefinition of Quality
 
Thursday, May 21, 2009
 
 
 C  o p y i   g t   © 0  0  9  eH a t  m an G o u p ,I  n c .
 
5 Tips to Successfully Market Sustainable Brands| THE HARTMAN GROUP, INC. | May 2009 | Sustainable Industries
Generated From a Consumer-Centric Approach
Qualitative Ethnographic Immersions
Over 150 hours of consumer interviews
In-depth interviews in homes, social networkparties, consumer photo journaling
Observation of sustainability activities
Field locations
In 2007: Chicago, Raleigh, Boston, Newark, LosAngeles, Seattle
In 2008: Columbus, Dallas, Seattle
Quantitative National Survey
Custom online survey; sample size 1,600, nationallyrepresentative of US population
Conducted January 2007 and in September 2008
Additional teen (14-17 years of age) survey in 2008
Customized category reports
 
Thursday, May 21, 2009

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