TCVN 052208

This information is confidential and was prepared by MVM, LLC solely for the use of our client; it is not to be relied on by any 3rd party without MVM, LLC's prior written consent.

Why are you here?

•Who has been at this presentation before?•Who is currently in the process of raisingmoney?•Who is in the process of laying out a “plan” for their early stage company?•Anyone have a current business plan they areactively using?

TCVN 052208

This information is confidential and was prepared by MVM, LLC solely for the use of our client; it is not to be relied on by any 3rd party without MVM, LLC's prior written consent.

Wikipedia: What is a “business plan”:

business plan

is a summary of how abusinessowner,manager, or entrepreneur intends to organize anentrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed. It is a written explanation of thecompany'sbusiness model.Business plans are used internally for managementandplanning and are also used to convince outsiders such asbanksor venture capitaliststo invest money into aventure. Sounds good….

TCVN 052208

This information is confidential and was prepared by MVM, LLC solely for the use of our client; it is not to be relied on by any 3rd party without MVM, LLC's prior written consent.

1.0 Executive Summary

1.1 Objectives1.2 Mission1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership2.2 Company History (for ongoingcompanies) orStart-up Plan (for new companies).2.3 Company Locations andFacilities

3.0 Products and Services

3.1 Product and Service Description3.2 Competitive Comparison3.3 Sales Literature3.4 Sourcing and Fulfillment3.5 Technology3.6 Future Products and Services

4.0 Market Analysis Summary

4.1 Market Segmentation4.2 Target Market Segment Strategy4.2.1 Market Needs4.2.2 Market Trends4.2.3 Market Growth4.3 Industry Analysis4.3.1 Industry Participants4.3.2 Distribution Patterns4.3.3 Competition and BuyingPatterns4.3.4 Main Competitors

5.0 Strategy and Implementation Summary

5.1 Strategy Pyramids5.2 Value Proposition5.3 Competitive Edge5.4 Marketing Strategy5.4.1 Positioning Statements5.4.2 Pricing Strategy5.4.3 Promotion Strategy5.4.4 Distribution Patterns5.4.5 Marketing Programs5.5 Sales Strategy5.5.1 Sales Forecast5.5.2 Sales Programs5.6 Strategic Alliances5.7 Milestones

6.0 Web Plan Summary

6.1 Website Marketing Strategy6.2 Development Requirements

7.0 Management Summary

7.1 Organizational Structure7.2 Management Team7.3 Management Team Gaps7.4 Personnel Plan

8.0 Financial Plan

8.1 Important Assumptions8.2 Key Financial Indicators8.3 Break-even Analysis8.4 Projected Profit and Loss8.5 Projected Cash Flow8.6 Projected Balance Sheet8.7 Business Ratios8.8 Long-term Plan

So…let’s spend the next few hours covering thefollowing in detail….