Table of Contents
Introduction...................................................................................1Get Yourself Scam-Free Lessons...................................................4
1. What is a scam? Some Ground Rules of Life........................................5Putting these rules to use in your own life.....................................5How you got into this mess – you aren't as stupid as they make you feel............................................................................................112. Cialdini and Influence..........................................................................13Six principles of influence.............................................................133. Maslow and your motivations.............................................................174. Levenson and your basic desires........................................................205. Telemarketer Training: Getting a machine to do the dirty work.......236. Stop telemarketing using your own script - and maybe make somemoney at it...............................................................................................267. One Word Formula to stop telemarketers..........................................308. Get yourself Scam-Free recipe............................................................34Persistent scams in society you should be aware of:....................35 A recipe to become scam-free:......................................................369. Summary..............................................................................................39Bonus: How to make yourself recession-proof.......................................41
The Insiders' Guide to Telemarketing.........................................44
What is Telemarketing?..........................................................................45The Basics......................................................................................45Main Categories of Telemarketing...............................................46Inbound Telemarketing..........................................................................48Outbound Telemarketing........................................................................51How Telemarketing is Automated..........................................................54Telemarketing Equipment............................................................54Telemarketing Software..........................................................................58TELEMATION of Database Systems Corporation.......................59DialVision Telemarketing Software.............................................60Telemarketing Headsets Increase Productivity......................................61 Automated Telemarketing and Its Benefits...........................................64Telemarketing Dialer...............................................................................67The PACER of Database Systems Corporation............................67TeamMax Dialer of Acarda Technologies....................................68DialVision Telemarketing Dialers................................................68 AgentDialer of Voicent Communications.....................................69Call Centers and “Boiler Rooms”............................................................70Call Center Telemarketing Services..............................................70
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