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Media Budget Plan

Media Budget Plan

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Published by ceanji
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Published by: ceanji on Jan 01, 2010
Copyright:Attribution Non-commercial

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05/23/2013

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MEDIA BUDGET PLAN
PRINT ADS (BROADSHEETS)
TYPE OFADPUBLICATIONSECTIONCOLORFREQUENCY SCHEDULECOSTSURCHARGESIZE OFADRATE
COST/AD TeaserAdsPDIHealth&LifestyleFull Color(3) MonFeb.1,8,15+80%colorsurcharge+15%pagesurcharge3 col X20 cms330.0040,986.00Intro AdPDIHealth&LifestyleFull Color(2)SundaysFeb.21,28+80%colorsurcharge+15%pagesurcharge9 col X27 cms380.00191,143.80Sustaining 1PDIHealth&LifestyleFull Color(2)weekdaysMarch1,18+80%colorsurcharge+15%pagesurcharge9 col X27 cms330.00165,993.30
 
TOTAL COST1,000,000.00
OUT OF HOME
TYPE OF ADDURATIONQUANTITYSIZERATECOST/AD
Event PostersMarch - April2010250 pcs16.5 X 22.5P 1.00/inchP 225.00
TYPE OF ADLOCATIONDURATIONQUANTITYSIZERATECOST/AD
BillboardNorth Ave.KatipunanAve.Feb. – Apr20102 units60 ft. X 50 ft.P 20.00/ sq.ft.P 60,000.00
TYPE OF ADMATERIALSQUANTITYSIZERATECOST/AD
BannersTarpaulin15 pcs10 FT. x 2.5 FT.P 20.00/SQ.FT.P 500.00StreamersTarpaulin15 pcs3 ft. x 6 ft.P 20.00/SQ.FT.P 360.00

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