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Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking



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Published by Thangam

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Published by: Thangam on Jan 01, 2010
Copyright:Attribution Non-commercial


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The Power of Thinking Without Thinking 
Based on Blink:
The Power of Thinking Without Thinking
, MalcolmGladwell, Little Brown and Co., NY and Boston, 2005
A Different and Better World
is concerned with the content and origin ofthe instantaneous impressions and conclusionsthat spontaneously arise when we makedecisions under stressIt is about understanding ourselves and our worldToo much attention is paid to the grand themesand too little to the fleeting momentsInstead of scanning the horizon with oubinoculars, if we examine our own decisionmaking and behaviour through the mostpowerful of microscopes, we can change our world for the better 
There is as much value in a blink of an eye as inmonths of rational analysis
Three messages of the Blink 
1.Decisions made very quickly can be every bit as goodas decisions made cautiously and deliberately2.To know when should we trust our instincts and whenshould we be wary of them3.Our snap judgements and first impressions can beeducated and controlled

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