COMMUNICATION Why we study business communication?
You may say that communication is important and that you spend a lot of time doing it. But you’re pretty good at communicating. After all you talk to people, write notes, read books, get along with other people,and make myself understood already. Why should you study communication?” The apparent simplicity of communication is deceptive. Just because we all communicate every day does notmake us good communicators. Just because some aspects of effective communication are based oncommon sense does not mean common sense alone is enough. Skilled communicators draw on an extensiveand complex body of knowledge, including semantics (the study of word choice), linguistics (the study of language), rhetoric (the study of writing and speaking effectively), psychology, sociology, graphic design, andeven computer science. You will explore and apply the scholarship and research from all of these fields inyour study of communication.“Why then,” you may well ask finally, “study business communication specifically? Communication iscommunication: I’ve taken plenty of English courses and communicated in every one of my other courses.”Good communication does, in fact, cross disciplines: correct grammar and audible speaking, for example,are as necessary in a geography class as they are in a business communication class. There are, however, atleast five ways in which what you will learn in this class differs from what you have learned, or will learn, inyour other classes. First, the subject matter is different: here you will get a chance to practicecommunicating with concepts and techniques from areas such as accounting, finance, and marketing.Secondly the forms are also different: you will, for example, practice writing memos, letters and businessreports – not just term papers, exams and essays. Thirdly, in this class you will have a chance to practiceyour oral presentation skills, which – according to various studies – you will probably be using extensively inthe business world. Fourthly, you may learn a slightly different style: in general, business communication ismore objective, systematic, and concise than creative or personal communication. Finally, perhaps the mostimportant difference is that, you will learn to persuade people to accomplish your desired results.
What is communication
?I have been discussing how important communication will be for your success in business. What you mightask, what the term communication mean? It is certainly hard to define because it has come to meanpractically anything.
Definition of Communication
The word communication means the act or process of giving or exchanging of information, signals, ormessages as by talk, gestures, or writing. Technically speaking, in the act of communication, we makeopinions, feelings, information, etc known or understood by others through speech, writing or bodily movement. Why do we communicate? The purpose of any given communication may be:a)
to initiate some action;b)
to impart information, ideas, attitudes, beliefs or feelings; and /orc) to establish, acknowledge or maintain links or relations with other people.Initiating ActionInitiating action may be achieved by two basic categories of communication.Expressing needs and requirements. This can range from a baby’s cry – or even the bleep of an alarm clock – to an adult’s more preciousexpression of needs and wants. In a business organization, it would include briefings, instructions andprocedure manuals. This will only be effective where the other person is willing to satisfy the needs.