Nano features feat with all safety requirements. The car contains a strong passenger compartment with crumple zones, intrusion-resistant doors, seat belts, strong seats,anchorages… It had passed a full frontal crash tests. Moreover, it’s a safer way of transport than motorcycles and rickshaws.
Nano has been conceived for four persons. Its space is adapted according to this. Four doors enable the entrance in the car. Seating space is generous and quite comfortable. It permits the driver to manoeuvre easily.Besides, the car will be available in two models:standard and deluxe.
According to Ratan Tata (chairman of Tata motor), Nano meet all current legislativeemission norms and could be upgraded to meet euro IV norms. It is less pollutant thantwo-wheelers being manufactured in India.
Both versions of Nano (standard and deluxe) will be available in several colours. Thecustomer will also have the possibility to choose additional accessories to adapt the car toits needs to make it look trendy and stylish.
Our marketing research problem is to find out how Tata Nano is perceived by potentialsconsumers. To discover Tata NANO’s perception we needed to know what respondentsthink about Tata Nano. We identified some characteristics as
rural, trendy, safety,ecological and trendy
which can define Tata Nano and respondents need to be asked if they agreed. We need to also know some information about whether the respondents perceive NANO as the car for
young generation or people’s car or both
. Besides, theyneed to be questioned about
social class target
for Nano. They have to choose betweenupper class, upper middle class, middle class, lower middle class and lower class.Moreover, we identified the following criteria:
price and affordability, fuel efficiency,good design, quality, comfort, after safe services, Tata’s brand name
, as part of the