Part 1 – Farewell to Corporate Media (aka “Why We Fight”)
Understanding The Media
If you want to get technical,'media' is the plural of'medium' and a medium is ameans of exchange. If wewant to get real, Media, iswhat surrounds us every daywhether we like it or not. It isthe billboards, newspapers,TV, films and websites thatsurround us physically andmentally. It is persuasive andpervasive. My premise is this;as soon as you have a group ofpeople too large to informeach other face-to-face onwhat is happening, you need torely on third-party source todiscover/convey what is goingon.In our society, we are talkinghuge numbers of people – from hundreds and thousandsin our local communities, townand cities, to millions andmillions nationally; that thirdparty we have come to rely onis 'The Media'. 'Media' isshorthand for the corporate media institutions that form the mass of newspaper, TV, Internet, film,books, games we see, consume, interact with, ignore, are informed by, rage at or laugh with eachand every day. As we rely on The Media to inform us, they therefore play a pivotal role is thesupposed democratic system under which we are governed. Whether is in the decision of who tovote for or where to spend our money, they are the channel by which our world-view is shaped.However, The Media are (with a few exceptions, but I’ll come to that) businesses whose primaryfunction is to make money. Therefore it stands to reason that they will operate with a strong biastowards the maintenance of a world-view that provides the best conditions for them to aspire to thisprimary function. This is the zero-point of the media and from here the discussion can begin
I have just accused the media of bias. Don't I have a bias.? Yes I do; I am going to state my biasand premise upfront so you (as the reader) know what angle this writing is coming from. By beingexplicit about what my opinions and ideology are, I am attempting remove any unspoken spin fromthis section and by doing so lay a clear path of communication between myself (as the writer) andyourself (as the reader.) I am doing this to avoid propagandizing – which is where you attempt tohide your bias and angle and present opinion as truth.My bias is that; I lean towards the anarchist view.
This is a political point of view whereby I
2If we want to drill-down even more, I am strongly influenced by the ideas of eco-anarchism. See
Australian Media Ownership Relationships (source; Laurie Lock Lee,Optimice)