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Final Assignment MKT SEGi University College

Final Assignment MKT SEGi University College

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Published by: kj0850226 on Jan 03, 2010
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12/14/2011

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Page 1 of 32 ASHIQ, 0005750 (MBA-1-USC /905)
1 EXECUTIVE SUMMARY
This is the report is to analyze BIC company and, take some initiative and policy which ishelp company. The vision and target of this industry is very high and always able tocapture the market. This report renders a close analytical look and Internal and externalfactor of the company at the stationeries sector. Emphasis on the brand royalty of company BIC company ultimate target to crate a strong brand performance to the market.It also sheds light on the future outlook of the stationeries market, its growth prospectsand potentials, These dissertation is written from the point of view of BIC company, asthis dissertation is expected to augment the market intelligence and knowledge andtechnological considering base of the market research and development department of BIC company. The next issue being discussed is how to create a good brand in thecompetitive market. BIC company management try to focus to brand royalty& positioning in the market. In today’s talent-centric workplace, it makes sense to brandyourself As a unique entity, say Adjunct Professor of Marketing David Dunne andCommunications consultant Julia Moulden. Branding yourself focuses your thinking onwhat the marketplace needs and what your competitive advantage is, and can help youdiscover how to best serve your customer’s. And the marketing manager try to focus the brand power whole over the world and present market position over all the worldasia,28% west urop 32% EEMA 8%,South America 8% North America 33%.Beside theywant to increase the market share of the company .1
 
Page 2 of 32 ASHIQ, 0005750 (MBA-1-USC /905)
2 INTRODUCTION2.1 Background History of BIC
BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic USA sellsexclusively through distributors of promotional products/advertising specialties.Established in 1969 under the name BIC Special Markets Division, BIC Graphic USAnow offers a wide variety of high quality, innovative custom-imprinted writinginstruments and complementary products. Follow these product links to explore all of the promotional possibilities with an extensive selection of brand name items including All products from BIC Graphic USA are imprinted with the highest quality and the utmostattention to detail. Customer service is also a cornerstone of BIC Graphic USA . Productsare backed by services and programs that lead the industry.http://www.BICgraphic.com/servlet/OnlineShopping?Dsp=129&R=4813&R=2796
2.2 Scope of the study
This report renders a close analytical look at the BIC company main focus and emphasison the brand company, its growth and development his target market . It also sheds lighton the future outlook of the BIC company market, its growth prospects and potentials,The report is written from the point of view brand power , as this report is expected toaugment the market intelligence and knowledge base of the market research anddevelopment department of BIC2
 
Page 3 of 32 ASHIQ, 0005750 (MBA-1-USC /905)
3 Methodology
Type of business research used In this report is of descriptive nature. Through thisdescriptive research this report seeks to determine the answers to who, what, where andhow BIC industry force his brand royalty And brand image.
Secondary data analysis was selected as the basic research method.
3.1 Data Collection
Data for this report has been extracted from secondary sources, as the descriptive natureof the study to prepare this report calls in for existing facts and information compilation.Source of Secondary Data Majority of the secondary data was obtained from the MarketResearch and Development Department of BIC wave side. Annual reports of other stationery, their official web sites, reports done on the stationery sectors and informationobtained from the Internet, augmented this report to take a comprehensive shape.
3.2 Data collection Instrument
In-depth analyze company wave side Textbook And key marketing and sales personnelof the BIC users to obtain ideas about the market, current happenings, developments,competition, problems, hazards and challenges faced by them operating in the fastestgrowing industry .3

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