Page 3 of 32 ASHIQ, 0005750 (MBA-1-USC /905)
Type of business research used In this report is of descriptive nature. Through thisdescriptive research this report seeks to determine the answers to who, what, where andhow BIC industry force his brand royalty And brand image.
Secondary data analysis was selected as the basic research method.
3.1 Data Collection
Data for this report has been extracted from secondary sources, as the descriptive natureof the study to prepare this report calls in for existing facts and information compilation.Source of Secondary Data Majority of the secondary data was obtained from the MarketResearch and Development Department of BIC wave side. Annual reports of other stationery, their official web sites, reports done on the stationery sectors and informationobtained from the Internet, augmented this report to take a comprehensive shape.
3.2 Data collection Instrument
In-depth analyze company wave side Textbook And key marketing and sales personnelof the BIC users to obtain ideas about the market, current happenings, developments,competition, problems, hazards and challenges faced by them operating in the fastestgrowing industry .3