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Published by praneethreddyis

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Published by: praneethreddyis on Jan 03, 2010
Copyright:Attribution Non-commercial


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Executive Summary
Background of the study
 Organization is a set of people working together the accomplishment of a common objective. The roles and responsibilities are stated clearlywithout any ambiguity. The positions occupied by different individualsare presented in the form of organization chart. Organizational structureis essential for continuity of the mission and co-ordinates and controlsthe business activities. Origination helps management to perform itsactivities effectively, optimum use of technological improvement growthand diversification, creatively, effective use of physical resources andHR 
Need for the study
This study is taken up to fulfill the requirement of BBA-RetailOperations UG course of SIKKIM MANIPAL UNIVERSITY. Thetraining is undertaken during October 2009 to November 2009 and themain purpose of the training is to know the application of the theoreticalaspects in our course in the corporate environment and gain first handexperience and expose ourselves to corporate policies, ethics, culture, practices, procedures, facts about the work culture and policies of thecompany.
Objectives of the study
To understand the organization structure or hierarchy of thecompany.- 1 -
 To understand the working of the various departments.To enable us to gain an insight into the corporate world.To understand the various responsibilities and duties carried out by each department.The study is aimed at understanding how an organization practically works in a real situation.
Scope of the study
This report is based on the study conducted at BRANDFACTORY, Marathalli, Bangalore.It aims at understanding the companys establishment,organization structure, departments, techniques, marketing strategies andthe advantages it is having over the competitors.An attempt is made to analyze the companys performance incomparison to the theoretical aspects.It aims to understand the skills of the company in the areas liketechnological advancements, competition and in management.
Limitations of the study
Time is the major constraint.As per the company rules many information was not disclosed.As the managers are busy in their schedules it is not possible fous to spend more time in interaction and discussion with them.- 2 -
Methodology adopted for the study
Observing the working of various departments like finance,safety, human resources, production, purchasing etc.Discussion with the company executives, managers andemployees.
Sources of DataPrimary Data
The data collected for the first time through observation and interviewmethod. The data is also collected by observing the working of variousdepartments. It is also obtained by the help of staff members.
Secondary Data
The data is collected by secondary sources also. The data is collectedthrough company manual, product brochure, company website, annualreport and other sources.- 3 -

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