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Dr. Reddy's lab- new product promotion

Dr. Reddy's lab- new product promotion

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Published by grasim@
This is a research report, the research was conducted by me on New Product Promotion & Increase the sale at Dr. Reddy's Lab.
This is a research report, the research was conducted by me on New Product Promotion & Increase the sale at Dr. Reddy's Lab.

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Published by: grasim@ on Jan 03, 2010
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11/04/2014

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Summer Training Report
On
“ 
 
 MARKETING STRATEGIES FOR NEW 
 
 PRODUCT PROMOTION” 
 
FOR 
 
NEW DELHI
Submitted By:
GAURAV KUMAR PANDEYPGDBA (2008-2010)IIIrd SemesterMarketing &H.R
 
GRADUATE SCHOOL OF BUSINESS &ADMINISTRATION
Sector Alpha-02, Greater Noida – 201306, NCR, INDIAPh: 0120 – 2320521, 23, 24, 25 ; Fax : 0120 – 2320522E. mail: netgsba @nda.vsnl.net.in; Website:www.gsbaindia.org
G.S.B.A, Greater NoidaPage
1
 
 
ACKNOWLEDGEMENT
 
I would like to express my deep sense of gratitude to
Miss Mona Singh
(ASM, Dr.Reddy’s Lab.Div.
Ventura,
New Delhi) who offered me this opportunity to do Summer Trainingin such a prestigious company.I would also like to express my heartfelt thanks to
Dr. P.L. Maggu
(Executive Director,G.S.B.A. Greater Noida) and
T.N. Srivastava
(Head of Training & Placement Department) for their continued and inspiring guidance.Appreciation also goes to
Mr. Ram Kishore
(Professional Service Representative) whodirectly or indirectly helped me for the completion of this project.Finally, I express my deep regards to
Prof. Arpita Srivastava
(HOD, MarketingDepartment, GSBA) ,as well as for our mentor 
Prof. Sandeep Agarwal
& all the other respondents of Dr. Reddy’s Lab. who had given their valuable responses for the completion of this project.
G.S.B.A, Greater NoidaPage
2
 
 
PREFACE
This is the project report on “MARKETING STRATEGIES ON NEW PRODUCTPROMOTION”.The topic of the study was decided by DR. REDDY’S LAB. LTD., DELHI. Thestudy was conducted in the market with the help of Chemists and Doctors throughquestionnaire.The study was confined to potential market of Delhi City. All efforts were made toconduct this study, as study was intended to help management in decision making. All theinformation & finding are presented in a simplified manner.
GAURAV KUMAR PANDEYROLL NO- D-08-12
 
G.S.B.A, Greater NoidaPage
3

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