Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Imcost Lecture

Imcost Lecture

Ratings: (0)|Views: 43 |Likes:
Published by mahtolalan

More info:

Published by: mahtolalan on Jan 04, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

08/28/2010

pdf

text

original

 
MARKETING STRATEGY
MARKETING STRATEGY IS THESOLUTION TO PROVIDE SUPERIORCUSTOMER VALUE TO THETARGET MARKET
 
STRATEGY FORMULATION
STARTING POINT-
----MARKET ANALYSISCONSUMERCOMPANYCOMPETITIONCONDITION
 
MARKET SEGMENTATION-THE2
ND
STEP
THE THREE MAJOR SEGMENTS COULD BE
1.THE GEOGRAPHIC SEGMENT2.THE DEMOGRAPHIC SEGMENT3.THE PSYCHOGRAPHIC SEGMENT4.BEHAVIORAL SEGMENT

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->