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Marketing Strategy

Marketing Strategy

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Published by mahtolalan

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Published by: mahtolalan on Jan 04, 2010
Copyright:Attribution Non-commercial

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04/18/2013

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MARKETING STRATEGY
MARKETING STRATEGY IS THESOLUTION TO PROVIDE SUPERIORCUSTOMER VALUE TO THETARGET MARKET
 
STRATEGY FORMULATION
STARTING POINT- 
----MARKET ANALYSISCONSUMERCOMPANYCOMPETITIONCONDITION
 
MARKET SEGMENTATION-THE2
ND
STEP
THE THREE MAJOR SEGMENTS COULD BE
1.THE GEOGRAPHIC SEGMENT2.THE DEMOGRAPHIC SEGMENT3.THE PSYCHOGRAPHIC SEGMENT4.BEHAVIORAL SEGMENT

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