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Temporal Innovativeness as an Attitudinal Measure of Temporal Preference

Traditionally examined as a self reported behavioural measure of speed of adoption of an existing innovation (Rogers, 1995), this paper demonstrates the use of temporal innovativeness as a self report measure of the speed to which a person intends to adopt an innovation. The reconceptualisation of temporal innovativeness as “temporal preference” creates an opportunity to merge the fields of “time of adoption” and “latent personality trait” research to examine the role of preferred speed of adoption in innovation diffusion

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Traditionally examined as a self reported behavioural measure of speed of adoption of an existing innovation (Rogers, 1995), this paper demonstrates the use of temporal innovativeness as a self report measure of the speed to which a person intends to adopt an innovation. The reconceptualisation of temporal innovativeness as “temporal preference” creates an opportunity to merge the fields of “time of adoption” and “latent personality trait” research to examine the role of preferred speed of adoption in innovation diffusion

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