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How TransLink could engage the community to produce an equitable and future-focused fare structure

How TransLink could engage the community to produce an equitable and future-focused fare structure

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Published by WhyDoINeedAUsername
This research seeks to build upon a wealth of knowledge and practice in community engagement and suggests that the adoption by TransLink of a values-based, framework approach to community engagement will enable the development of an acceptable, future focused and equitable public transport fares structure in South East Queensland.

It is hoped that TransLink will use the recommendations of this research to frame and undertake community engagement. It is argued that authentic community engagement will enable improved policy, planning and implementation outcomes to the benefit of TransLink and the community at large. This research recommends a values-based, transparent and consistent framework approach to community engagement and also includes a draft engagement plan specific to the topic of fares.

Public transport services are central to compact, liveable, socially just and environmentally sensitive urban form. Although often ignored by the field of urban and regional planning, pricing and other measures are likely to be significant determiners to the use of public transport. Given this, community engagement that improves the quality/price and value tradeoffs of public transport are likely to result in an improved urban outcome through increased use and reliance on public transport alternatives to private car ownership and use.
This research seeks to build upon a wealth of knowledge and practice in community engagement and suggests that the adoption by TransLink of a values-based, framework approach to community engagement will enable the development of an acceptable, future focused and equitable public transport fares structure in South East Queensland.

It is hoped that TransLink will use the recommendations of this research to frame and undertake community engagement. It is argued that authentic community engagement will enable improved policy, planning and implementation outcomes to the benefit of TransLink and the community at large. This research recommends a values-based, transparent and consistent framework approach to community engagement and also includes a draft engagement plan specific to the topic of fares.

Public transport services are central to compact, liveable, socially just and environmentally sensitive urban form. Although often ignored by the field of urban and regional planning, pricing and other measures are likely to be significant determiners to the use of public transport. Given this, community engagement that improves the quality/price and value tradeoffs of public transport are likely to result in an improved urban outcome through increased use and reliance on public transport alternatives to private car ownership and use.

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Published by: WhyDoINeedAUsername on Jan 04, 2010
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05/24/2012

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original

 
 
Research
 
Topic:
 
“How 
 
TransLink 
 
could 
 
engage
 
the
 
community 
 
to
 
 produce
 
an
 
equitable
 
and 
 
 future
 focused 
 
 fare
 
structure
 
 for 
 
South
 
East 
 
Queensland’s
 
 public
 
transport 
 
network”.
 
Submitted
 
to
 
Paul
 
Donohue
 
David
 
Bremner
 
n5777038
 
December
 
2009
 
DBP502
 
Thesis
 
(building
 
on
 
DBP415
 
Research
 
Project)
 
Master
 
of 
 
Urban
 
and
 
Regional
 
Planning
 
Criteria
 
Quality
 
of 
 
written
 
and
 
graphic
 
communication
 
Clarity
 
of 
 
research
 
question,
 
objectives,
 
explanation
 
of 
 
background
 
Rigour
 
and
 
appropriateness
 
of 
 
the
 
collection
 
and
 
analysis
 
of 
 
information
 
Connections
 
between
 
analysis
 
and
 
conclusions
 
and
 
question
 
and
 
research
 
objectives
 
 
 
Page 
i
 
1
 
Abstract...............................................................................................................................1
 
2
 
Introduction.........................................................................................................................1
 
3
 
Method................................................................................................................................2
 
3.1
 
Topic.........................................................................................................................................................2
 
3.2
 
Research
 
objectives..................................................................................................................................2
 
3.3
 
Approach..................................................................................................................................................2
 
3.4
 
Learning,
 
analytical
 
and
 
consultative
 
techniques....................................................................................3
 
4
 
Situational
 
review................................................................................................................5
 
4.1
 
Public
 
Transport
 
in
 
South
 
East
 
Queensland.............................................................................................5
 
4.2
 
Formation
 
of 
 
TransLink
 
2004 ...................................................................................................................6
 
4.3
 
Statutory
 
changes
 
affecting
 
TransLink’s
 
operation..................................................................................7
 
4.4
 
Implementation
 
of 
 
smart
 
card
 
ticketing
 
 –
 
February
 
2008.......................................................................7
 
4.5
 
Adjustments
 
to
 
smart
 
card
 
fares
 
 –
 
August
 
2008......................................................................................7
 
4.6
 
Current
 
situation
 
 –
 
change
 
to
 
fares
 
effective
 
January
 
2010....................................................................9
 
5
 
Practice
 
Review .................................................................................................................11
 
5.1
 
International
 
Association
 
of 
 
Public
 
Participation
 
(IAP2)....................................................................... 11
 
5.2
 
Urban
 
Renewal
 
Community
 
Engagement
 
Framework.......................................................................... 15
 
5.3
 
Brisbane
 
City
 
Council
 
‘customer
 
focus’
 
initiatives ................................................................................ 16
 
5.4
 
TransLink
 
Transit
 
Authority
 
Complaints
 
Policy...................................................................................... 16
 
5.5
 
Summary ............................................................................................................................................... 17
 
6
 
Interviews,
 
discussion
 
and
 
feedback..................................................................................17
 
6.1
 
Interviews
 
with
 
community
 
engagement
 
professionals....................................................................... 17
 
6.2
 
Online
 
discussion
 
forum
 
contribution................................................................................................... 17
 
7
 
Analysis
 
 –
 
a
 
framework
 
approach......................................................................................18
 
7.1
 
TransLink’s
 
purpose,
 
vision
 
and
 
organisational
 
objectives................................................................... 18
 
7.2
 
‘TransLink
 
12’
 
and
 
relevance
 
to
 
community
 
engagement.................................................................... 18
 
7.3
 
TransLink’s
 
engagement
 
context........................................................................................................... 19
 
7.4
 
Purpose
 
of 
 
an
 
engagement
 
framework ................................................................................................ 20
 
7.5
 
Commitment
 
and
 
principles
 
for
 
engaging............................................................................................. 21
 
7.6
 
Spectrum
 
of 
 
engagement...................................................................................................................... 22
 
7.7
 
Techniques
 
and
 
tools ............................................................................................................................ 22
 
7.8
 
Identified
 
stakeholders.......................................................................................................................... 23
 
7.9
 
Evaluation
 
and
 
review
 
processes.......................................................................................................... 23
 
8
 
Recommendations.............................................................................................................24
 
8.1
 
Commitment
 
by
 
decision
makers
 
to
 
engage ........................................................................................ 24
 
8.2
 
Collaborative
 
creation
 
and
 
adoption
 
of 
 
community
 
engagement
 
framework..................................... 24
 
8.3
 
Application
 
of 
 
community
 
engagement
 
framework
 
to
 
Fares
 
Strategy................................................. 24
 
8.4
 
Research
 
into
 
new
 
media
 
opportunities
 
for
 
engagement.................................................................... 24
 
8.5
 
Research
 
into
 
regional
 
housing
 
and
 
transport
 
affordability................................................................. 24
 
9
 
Conclusion.........................................................................................................................25
 
10
 
References.........................................................................................................................26
 
11
 
Bibliography ......................................................................................................................27
 
12
 
Appendices........................................................................................................................28
 
12.1
 
Objectives
 
of 
 
the
 
Relevant
 
Acts ............................................................................................................ 29
 
12.2
 
Interview
 
guiding
 
notes......................................................................................................................... 31
 
12.3
 
TransLink
 
Fare
 
Strategy:
 
Community
 
Engagement
 
Plan..........................................................................1
 
 
 
Research
 
Project
 
 –DBP502
 
Masters
 
Thesis
 
David
 
Bremner
 
n5777038
 
Page 
1
 
1
 
Abstract
 
This
 
research
 
seeks
 
to
 
build
 
upon
 
a
 
wealth
 
of 
 
knowledge
 
and
 
practice
 
in
 
community
 
engagement
 
and
 
suggests
 
that
 
the
 
adoption
 
by
 
TransLink
 
of 
 
a
 
values
based,
 
framework
 
approach
 
to
 
community
 
engagement
 
will
 
enable
 
the
 
development
 
of 
 
an
 
acceptable,
 
future
 
focused
 
and
 
equitable
 
public
 
transport
 
fares
 
structure
 
in
 
South
 
East
 
Queensland.
 
It
 
is
 
hoped
 
that
 
TransLink
 
will
 
use
 
the
 
recommendations
 
of 
 
this
 
research
 
to
 
frame
 
and
 
undertake
 
community
 
engagement.
 
It
 
is
 
argued
 
that
 
authentic
 
community
 
engagement
 
will
 
enable
 
improved
 
policy,
 
planning
 
and
 
implementation
 
outcomes
 
to
 
the
 
benefit
 
of 
 
TransLink
 
and
 
the
 
community
 
at
 
large.
 
This
 
research
 
recommends
 
a
 
values
based,
 
transparent
 
and
 
consistent
 
framework
 
approach
 
to
 
community
 
engagement
 
and
 
also
 
includes
 
a
 
draft
 
engagement
 
plan
 
specific
 
to
 
the
 
topic
 
of 
 
fares.
 
The
 
initial
 
stage
 
of 
 
this
 
research
 
involved
 
an
 
in
depth
 
policy
 
and
 
literature
 
review,
 
community
 
consultation
 
and
 
interviews
 
with
 
planning
 
professionals.
 
It
 
produced
 
recommendations
 
to
 
the
 
creation
 
of 
 
a
 
fare
 
strategy
 
for
 
public
 
transport
 
in
 
South
 
East
 
Queensland
the
 
major
 
recommendation
 
being
 
that
 
TransLink
 
should 
 
engage
 
with
 
the
 
community
 
in
 
order
 
to
 
determine
 
a
 
values
based
 
public
 
transportation
 
fare
 
policy.
 
During
 
this
 
research
 
it
 
became
 
apparent
 
that
 
community
 
engagement
 
wasn’t
 
being
 
undertaken.
 
The
 
two
 
major
 
reasons
 
why
 
this
 
might
 
be
 
the
 
case
 
related
 
to
 
either:
 
a)
 
a
 
lack
 
of 
 
motivation
 
or
 
understanding
 
of 
 
the
 
benefits
 
of 
 
community
 
engagement,
 
or
 
b)
 
simply
 
a
 
lack
 
of 
 
understanding
 
of 
 
how 
 
to
 
engage
 
(the
 
values,
 
processes,
 
methods
 
and
 
tools
 
needed
 
support
 
authentic
 
engagement).
 
This
 
research
 
paper
 
will
 
address
 
the
 
more
 
practical
 
aspects
 
of 
 
how 
 
to
 
engage
 
and
 
is
 
premised
 
on
 
a
 
broadly
 
held
 
theoretical
 
perspective
 
that
 
it
 
is
 
both
 
good 
 
to
 
engage
 
and
 
that
 
authentic
 
engagement
 
does
 
actually
 
improve
 
outcomes.
 
In
 
response
 
to
 
time
 
and
 
resource
 
constraints
 
the
 
author
 
perceives
 
a
 
greater
 
benefit
 
may
 
be
 
achieved
 
by
 
improving
 
local
 
practical
 
knowledge
 
of 
 
how 
 
to
 
do
 
it
 
effectively
 
rather
 
than
 
why 
 
to
 
do
 
it
 
at
 
all.
 
This
 
is
 
especially
 
relevant
 
as
 
any
 
future
 
decision
 
to
 
engage
 
is
 
likely
 
to
 
be
 
driven
 
top
down
 
(as
 
a
 
political
 
response
 
to
 
community
 
backlash
 
during
 
the
 
implementation
 
of 
 
an
 
unresponsive
 
fares
 
policy)
 
and
 
not
 
by
 
improved
 
practitioner
 
understanding
 
of 
 
the
 
reasons
 
to
 
engage.
 
Public
 
transport
 
services
 
are
 
central
 
to
 
compact,
 
liveable,
 
socially
 
 just
 
and
 
environmentally
 
sensitive
 
urban
 
form.
 
Although
 
often
 
ignored
 
by
 
the
 
field
 
of 
 
urban
 
and
 
regional
 
planning,
 
pricing
 
and
 
other
 
measures
 
are
 
likely
 
to
 
be
 
significant
 
determiners
 
to
 
the
 
use
 
of 
 
public
 
transport.
 
Given
 
this,
 
community
 
engagement
 
that
 
improves
 
the
 
quality/price
 
and
 
value
 
tradeoffs
 
of 
 
public
 
transport
 
are
 
likely
 
to
 
result
 
in
 
an
 
improved
 
urban
 
outcome
 
through
 
increased
 
use
 
and
 
reliance
 
on
 
public
 
transport
 
alternatives
 
to
 
private
 
car
 
ownership
 
and
 
use.
 
2
 
Introduction
 
This
 
research
 
project
 
will
 
investigate
 
current
 
community
 
engagement
 
practices
 
and
 
build
 
on
 
a
 
basis
 
of 
 
existing
 
research
 
to
 
suggest
 
a
 
values
based
 
framework
 
approach
 
be
 
taken
 
on
 
board
 
by
 
TransLink
 
in
 
order
 
to
 
produce
 
an
 
equitable
 
and
 
future
focussed
 
fare
 
strategy
 
for
 
public
 
transport
 
in
 
South
 
East
 
Queensland.
 
This
 
research
 
has
 
come
 
about
 
in
 
response
 
to
 
the
 
implementation
 
of 
 
fare
 
changes
 
tied
 
to
 
the
 
implementation
 
of 
 
the
 
smart
 
card
 
(‘Go
 
card’)
 
automatic
 
fare
 
collection
 
system.
 
The
 
initial
 
component
 
of 
 
this
 
research
 
demonstrated
 
the
 
implementation
 
was
 
out
 
of 
 
step
 
with
 
community
 
values
 
 –
 
both
 
in
 
method
 
and
 
outcome
and
 
needed
 
redress.
 
While
 
undertaking
 
this
 
second
 
phase
 
of 
 
research
 
TransLink
 
announced
 
significant
 
increases
 
to
 
fares
 
at
 
a
 
time
 
when
 
changes
 
to
 
the
 
consumer
 
price
 
index
 
were
 
close
 
to
 
zero
 
(due
 
to
 
the
 
global
 
financial
 
crisis).
 
The
 
current
 
price
 
changes
 
are
 
to
 
be
 
implemented
 
by
 
TransLink
 
prior
 
to
 
the
 
organisation
 
publishing
 
any
 
supporting
 
data
 
or
 
information.
 
The
 
current
 
and
 
previous
 
round
 
of 
 
changes
 
are
 
the
 
result
 
of 
 
unresponsive
 
policy
 
and
 
yet
 
the
 
current
 
fares
 
strategy
 
was
 
still
 
produced
 
without
 
engaging
 
the
 
community
 
or
 
consulting
 
with
 
consumer.
 

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