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new product development

new product development

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Published by akshay_joshi1231134
Idea generation:This is first step in designing a product while searching a product to be developed we had conducted survey, interacted with customer to understand their need and try to meet their requirement. After that we come up with some ideas to emphasis on. After that members of team used method of brainstorming, attribute listing to take decision.

1. Chair with compartment :The basic idea is to develop chair with slots to keep books, Maxine, newspaper so as user do not have to leave plac
Idea generation:This is first step in designing a product while searching a product to be developed we had conducted survey, interacted with customer to understand their need and try to meet their requirement. After that we come up with some ideas to emphasis on. After that members of team used method of brainstorming, attribute listing to take decision.

1. Chair with compartment :The basic idea is to develop chair with slots to keep books, Maxine, newspaper so as user do not have to leave plac

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Published by: akshay_joshi1231134 on Jan 05, 2010
Copyright:Attribution Non-commercial

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10/05/2011

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Idea generation
:- This is first step in designing a product while searching a product to be developedwe had conducted survey, interacted with customer to understand their need andtry to meet their requirement.After that we come up with some ideas to emphasis on. After that members of teamused method of brainstorming, attribute listing to take decision.1.
Chair with compartment
:-The basic idea is to develop chair with slots to keep books, Maxine,newspaper so as user do not have to leave place for picking up anotherbook while reading one.2.
Tea bag dipping bird
:-In this basic idea is some people have fixed timing of getting up inmorning so if you set timing so if you set timing accordingly the bird will diptea pack in water so you will get tea ready at fixed time.3.
Packaged food
:- To produce outlet at center of road to provide highly efficient serviceso that they don’t have to come out of their car4.
Staircase with locker
:-In this case stair case we will be having lockers so that spacerequired for storing footwear as we can keep footwear in those lockers.5.
Toaster with tea heater
:-This idea is given to us by customers mainly ladies frommetropolitan cities who goes for their job every morning. The main problemfaced by them was if there are 5 members in family she has to prepare teaseparately for each member. As toast is complementary food to tea. Our
 
product has toaster with tea heater you have to pour tea once in pot afterthat you have to just press button to get tea ready to drink.
Idea screening
:-1.
Chair with compartment
:-Rejected because there is high possibility of rejection from customer.most people want their place to look clean and tidy. Therefore will go forseparate chair and showcase.2.
Packaged food
:-Rejected because there is already competition in market. It will take longtime for product to get stabilized in market3.
Staircase with locker
Rejected because manufacturing cost is huge , huge amount of investment is needed possibility of rejection
Doubt raised by customer what it footwear which are to be kept inlocker are dirty4.
Tea bag dipping bird
:-Rejected because although well get accepted by mass customer but rate of return and profit is very low5.
Toster with tea heater:
-
Accepted because the innovative product will be largely accepted byall house hold in urban areas
Rate of return and profit is also very high
Very less chance that product will get rejected by mass market
 
PRODUCT CONCEPT
Above idea is taken into consideration after answering the question.1.Who will use this product?2.What primary benefits can be built into this product?3.What is the primary occasion for this product?4.What is expected profit?5.What are future prospect?A) This product is useful for people from different occupation like1.All households mainly in metropolitan areas where most of women go for job.2.For families with more number of members.3.Small canteen.4.Small offices.5.Hospitals. 
 The features of toaster save the time.
 This occupies less space compared to feature provided.
 The people can give this toaster as gift to their relative at any occasion likeDiwali, Desera, marriage, and anniversary. With affordable price.1)As product is innovative so there is no competition for product inmarket.2)We asked consumer to answer questions such asA.Whether they will buy a product?B.At what price they will be ready to accept the product?

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