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Online ReputationOnline ReputationManagement (and SocialManagement (and SocialMedia Survival Skills)Media Survival Skills)
Online Reputation ManagementOnline Reputation Management
n
Online reputation management
, or
ORM
, isthe practice of consistent research and analysisof one’s personal or professional, business orindustry reputation as represented by thecontent across all types of online media. –
Wikipedia
n
Why Reputation Management MattersWhy Reputation Management Matters
n
Consumers will Google you
n
Consumers are using social media to findservice providers
n
It takes years to build your reputation, ittakes minutes (seconds) to ruin it
n
The internet never forgets
n
Social media can be used to attract clients
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