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Nature of Distribution Channels

Nature of Distribution Channels

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Published by jonyshakya

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Published by: jonyshakya on Jan 05, 2010
Copyright:Attribution Non-commercial

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12/18/2012

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Factors nature of distributionchannels
Nature of products/services
Expectations from the system
Location and nature of customers
Intensity of distribution required
Nature of target market
Nature of competition
 
Channel design and planning
Segmentation
Positioning
Focus
Development
 
Defining customer needs
Lot size
Waiting time
Choice of consumer
Place utility
Service support

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