Ram ConsultantsSR. manager
Objectives of the study:
1.To estimate the current annual demand for the following Services in Pune:
Other Services2.To study the service delivery scene and understand the characteristics of themarket3.To carry out a total price sensitivity analysis amongst the potential consumers of the services under study and segment the market accordingly4.Understand the prevailing attitudes to this category.5.Determine the current salience of Hotel industry and competing players in therelevant market.6.Understand the key services associated with different types of hospitalityservices.
Research Design and Methodology
1The methodology recommended would be qualitative andquantitative in nature.
2The first phase would be a qualitative phase. The aim of the qualitativephase would be to obtain a consumer's perspective to this market, theassociated benefits and fulfillment of the need-GAP by the currentlyavailable players and their offerings.