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Marketing Survey for Opening a Five Star Hotel in Pune

Marketing Survey for Opening a Five Star Hotel in Pune

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Published by jonyshakya

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Published by: jonyshakya on Jan 05, 2010
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Proposal for conducting a marketing survey for opening a five starhotel in puneSubmitted byKrunal Meshram- 260614Rahul Dhongade-260757 Jony Shakya- 260611 
RAM CONSULTANTSPVT LTDISO 9000: 2001 certifiedorganization
 22/10/2009 ToMr. ClientLeading GroupCity, state pinDear Client,
 This has reference to the discussions we had with you on the 22
of October 2009 in connection with the market survey onfeasibility of five star hotels in Pune.Based on the discussions we are pleased to submit our offer. Theoffer is in the form of Annexure to this letter.Annexure 1Objectives of the studyAnnexure 2Research Design and MethodologyAnnexure 3Survey Process ChartAnnexure 4Distinguishing features of Ram ConsultantsAnnexure 5Time Activity ChartAnnexure 6Investments and other termsWe are pleased to inform you that our expertise in the areas of Market Research and Economic Feasibility Studies is unmatched.We have carried out similar studies in the past to severalprestigious and large MNCs in India.We thank you once again for giving us an opportunity to submitthis offer. We hope you will find it in line with your requirement. Incase you need any clarification, please feel free to call us at theabove tel. nos. Thanking you and with kind regards
Ram ConsultantsSR. manager 
Objectives of the study:
1.To estimate the current annual demand for the following Services in Pune:
Other Services2.To study the service delivery scene and understand the characteristics of themarket3.To carry out a total price sensitivity analysis amongst the potential consumers of the services under study and segment the market accordingly4.Understand the prevailing attitudes to this category.5.Determine the current salience of Hotel industry and competing players in therelevant market.6.Understand the key services associated with different types of hospitalityservices.
Research Design and Methodology
1The methodology recommended would be qualitative andquantitative in nature.
2The first phase would be a qualitative phase. The aim of the qualitativephase would be to obtain a consumer's perspective to this market, theassociated benefits and fulfillment of the need-GAP by the currentlyavailable players and their offerings.

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