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GE 9-CELLPPT

GE 9-CELLPPT

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Published by: jonyshakya on Jan 05, 2010
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12/09/2012

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GE 9-CELL
McKinsey matrix / GE matrix
portfolio analysis model
 
 
EMcKinseyMatrix
 The
GE matrix / McKinsey matrix
is amodel to perform a
businessportfolio analysis
on the
StrategicBusiness Units
of a corporation.
 
 
ortfolioanalysis
Analyze its current business portfolio anddecide which SBU's should receive more orless investment
Develop growth strategies for adding newproducts and businesses to the portfolio
 
Decide which businesses or productsshould no longer be retained. 

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