Summary of Findings
Typology of information technology users - ii - Pew Internet & American Life Project
The ten groups that emerge in the typology fit broadly into a “high end,” “mediumusers,” and “low-level adopters” framework. However, the groups within each broadcategory have their own particular characteristics, attitudes and usage patterns.
of ICTs consist of four groups that have the most informationtechnology, are heavy and frequent users of the internet and cell phones and, tovarying degrees, are engaged with user-generated content. Members of these groupshave generally high levels of satisfaction about the role of ICTs in their lives, but thegroups differ on whether the extra availability is a good thing or not.
consist of two groups whose outlook towardinformation technology is task-oriented. They use ICTs for communication morethan they use it for self-expression. One group finds this pattern of informationtechnology use satisfying and beneficial, while the other finds it burdensome.
For those with
few technology assets
(four groups), modern gadgetry is at or nearthe periphery of their daily lives. Some find it useful, others don’t, and others simplystick to the plain old telephone and television.
Group name% of adultpopulation
What you need to know about them
8%They have the most information gadgets and services, which theyuse voraciously to participate in cyberspace and expressthemselves online and do a range of Web 2.0 activities such asblogging or managing their own Web pages.
7%Between featured-packed cell phones and frequent online use,they connect to people and manage digital content using ICTs – all with high levels of satisfaction about how ICTs let them workwith community groups and pursue hobbies.
8%They are frequent users of the internet and less avid about cellphones. They are not thrilled with ICT-enabled connectivity.
Elite Tech Users(31% of Americanadults)
8%They have strongly positive views about how technology letsthem keep up with others, do their jobs, and learn new things.
10%They fully embrace the functionality of their cell phones. They usethe internet, but not often, and like how ICTs connect them toothers.
Middle-of-the-road Tech Users(20%)
10%They have invested in a lot of technology, but they find theconnectivity intrusive and information something of a burden.
8%They occasionally take advantage of interactivity, but if they hadmore experience, they might do more with ICTs.
Light But Satisfied
15%They have some technology, but it does not play a central role intheir daily lives. They are satisfied with what ICTs do for them.
11%Despite having either cell phones or online access, these usersuse ICTs only intermittently and find connectivity annoying.
Few Tech Assets(49%)
Off the Network
15%Those with neither cell phones nor internet connectivity tend to beolder adults who are content with old media.
Americans sort into 10 distinct groups of users of information andcommunication technology.