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Executive Summary

Executive Summary

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Published by haroon1234567
marketing
marketing

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Published by: haroon1234567 on Jan 06, 2010
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09/12/2010

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EXECUTIVE SUMMARY
As we have prepared our report of KFC. It was a niceexperience to spend there 6 weeks as an apprentice.Although 6 weeks period is not enough to learn all practices performed by company because there is a lot tolearn but I got be familiar with about all practices with thehelp of whole staff. While studying their system we cameto know their policies their history and their corporate profile. We came to know about the rules and regulationsof the management that are being followed. It was a niceexperience of doing apprenticeship there due to their fullcorporation.
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Background of the Company
K.F.C is an American based company. It was established in mid fifty whenHerland Sanders conducted business in United States with a prospectiveFranchises about his colonel Sanders recipe K.F.C. He has also succeeded inestablishing a number franchises in all over the world.The minority of KFC’s restaurant in Mexico & Poverto Rico were companyowned. However, KFC had established 21 new Franchises in Mexico by theend of 1993. Now it has nearly 13000 outlet all around the world. KFC is afast food industry. It is introduced in Pakistan round about 2 years ago.Firstly, KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore, one is Garden Town and other is Cavalry Road.
KFC
Corporation based in Louisville, Kentucky is the world’s most popular chicken restaurant chain, specializing in original recipe, extra crispy andcolonel’s crispy strips with home styles slides. Everyday 8 million customersare served around the world KFC Menu Everywhere includes original recipechicken made with the same great taste Harland Created more than a half century ago.
KFC
is part of Tricon Global restaurants, which is the worldlargest restaurant system with nearly 30,000 KFC.Harland started LFC back in 1952 at the ripe age of 62. His recipe for the best chicken in the world was made with a special cooking process and asecret blend of 11 herbs and special the same secret blend that is used todayin KFC original recipe chicken. Today KFC has more than 11,000 units inover 79 countries. Every week nearly 69 million customers come throughKFC do for the chicken.
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OUR MISSION
To maintain and enhance our position as the leading WQSR (West quick service restaurant) chain serving good value, innovative chicken based productsthrough consistently location. At all times, we must be dedicated to providingexcellent service and delighting customer.
MISSION STATEMENT
KFC is an internationally renowned fast food industry in the world. They have themain ambition to increase & maintain the quality in fast food industry. There main is tocapture the fast food market. Basically they want to provide their products to anyone thatis why they expending there branches in all over the world.They want to increase their  profit through giving maximum satisfaction and other better facilities to people that theywant.
Objectives
One of the major objective of KFC that they run their campaign in such away that KFC creates and image in the minds of customers that customers wants togo in KFC and will be the first choice for the customers. KFC wants to become thefirst choice because its they become the first choice it is excellent for the health of the KFC business because if business is expands then there is eliminate scope andthe opportunity to get the maximum profit and utility.3

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