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Unit 1 .Introduction to Strategic Management

Unit 1 .Introduction to Strategic Management

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Published by soucollegemba625004
evolution, SunTzu, Process Model
evolution, SunTzu, Process Model

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Published by: soucollegemba625004 on Jan 06, 2010
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12/10/2012

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UNIT 1 .INTRODUCTION TO STRATEGIC MANAGEMENT
A.Evaluation of Strategic Management and Business PolicyB.Strategic Management Process ModelC.Understanding StrategyD.Level at which strategy operatesE.Strategic Decision MakingF.Introduction to Strategic ManagementG.Element s in Strategic |Management ProcessH.Model
 
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A.Evaluation of Strategic Management and Business Policy
2.1911 –Harvard Business School : An Integrative Course in Management aimedat the creation of General Management Capability.3.1959 – Gordon and Howell Report sponsored by the Ford Foundation,recommended a comprehensive course on Business Policy which will givestudents an opportunity to pull together what they have learned in the separatebusiness fields and utilize this knowledge in the analysis of complex businessproblems.( Pierson Report by Carnegie Foundation also supported the view)4.1969 – American Assembly of Collegiate Schools of Business(Like AICTE)made the Business Policy course mandatory requirement for the purpose of recognition.5.India : IIM’s followed American Business Schools. 1990 –AICTE prescribed theBusiness Policy. Association of Indian Management Schools made it ascompulsory course.
 
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B. Strategic Management Process Model by hambrick and fredrickson
VISION &MISSIONGOALS &OBJECTIVESSTRATEGY:ARENASVEHICLESDIFFERENTIATORSSTAGINGLOG
IC
IMPLEMENTATIONLEVERS ANDSTRATEGICLEADERSHIP
INTERNAL &ExternalStrategicAnalysis
Arena: Where will be we active?Vehicles: How will we get there?Differentiators: How will we winin the market?Staging: What will be our speedand sequences of moves?Logic: How will we obtain ourreturns?

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